An Interview with: Aliza Freud February 17, 2010 -- Recently, SheSpeaks CEO, Aliza Freud, was interviewed by eMarketer on marketing to moms. Check out the interview: "SheSpeaks, Moms Listen", here.read on...
Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is available, with many shoppers using coupons and price promotions simply to justify purchasing preferred brands. This is according to the initial findings of a shopper marketing study released today by the Grocery Manufacturers Association (GMA), Booz & Company and SheSpeaks.
Alexandra Delanghe
212-475-6304
adelanghe@powellny.com
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Social Media Study 2009 Our 2009 analysis of social media usage by women, including differential usage of facebook and twitter, and the interactions between women and brands in social media.
