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And She Told Two Friends....

 

Advocacy is built on authentic conversations, and effective Word of Mouth programs start with honest conversations between brands and consumers. We also believe that Word of Mouth is a critical tool in the marketing mix to drive sales, capture insights, and build brand advocacy.

Our Advocacy and Word of Mouth programs have three goals:

 

1.  Introduce your brand and your value proposition to SheSpeaks Members through a branded community

2.  Create, sustain and capture honest and authentic brand conversations between the brand and community members, between members, and between community members and their personal networks

3.  Create and nurture brand advocates, and equip them to spread the word

 

We start by mining our rich consumer data profiles to find your target consumer.  We then design a community engagement program using our community tools including surveying, discussion forums, rich content, and product sampling.  Once we’ve identified brand advocates, we unleash advocacy messaging through our social sharing tools.  The last step is measurement, including the tracking of online and offline conversations, offer and coupon redemptions and sales.



Case Studies
SheSpeaks program exceeds client expectations by 1,300 percent
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SheSpeaks helped increase purchase intent and recommendation intent for L'Oreal's Garnier brand eye-roiler
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For Philips Sonicare, an electric toothbrush, SheSpeaks designed a WOM program that resulted in 2.1 sales for each SheSpeaks member participant
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16,000 SheSpeaks members tested Steam N' Mash, a new frozen mashed potato product, as part of Heinz's integrated launch of the product
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SheSpeaks tested Silky Dirt, a new hair care product, among affluent SheSpeaks members, to drive buzz and generate insights.
» View Case Study

Interested in how SheSpeaks can help grow your brand? Please contact us for a demo.

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