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SheSpeaks Identifies Female Breadwinners as a Key Audience for Marketers in Tough Economy
May 19, 2009, New York, NY  -  Findings from a new SheSpeaks study revealed that female "breadwinners," or women whose income exceeds that of their husbands, represent an emerging consumer segment with significantly different shopping and purchase habits from other married women, according to the company. The new survey of more than 1,200 SheSpeaks members uncovers compelling consumer insights about female breadwinners and suggests there is a timely opportunity for marketers to engage this influential target audience. read on...
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About SheSpeaks

SheSpeaks is the leading women’s insights and word-of-mouth marketing network. The company gives clients like Philips, Dove® chocolates, Oxygen, and others in the beauty, packaged goods and media sectors the opportunity to tap an engaged female community for consumer insights, product trial, and measurable word-of-mouth outreach. SheSpeaks facilitates direct brand-consumer exchanges online and offline to foster relationships, cultivate knowledgeable brand ambassadors, and build goodwill for companies that have a real desire to understand women. SheSpeaks programs yield powerful, measurable results.

 
Alexandra Delanghe
212-475-6304
adelanghe@powellny.com
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