New York, NY – January 28, 2008 – Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network that gives companies the opportunity to tap an engaged female community for consumer insights, product trial and word-of-mouth marketing, is scheduled to take part in the Kid Power Food and Beverage Conference in Boston, January 29-30.

This year’s Kid Power Food and Beverage will explore what major manufacturers have done to foster positive brand images amongst consumers. It will also focus on creating campaigns for moms that excite kids and employing new marketing approaches, including digital media.

On January 28 Freud will lead the pre-conference workshop, “How to Make Moms Want Your Brand,” where she will share insights on what moms want, how they connect, and why they buy. Freud will also cover how to create an organic word-of-mouth campaign amongst moms with targeted product trial and by tapping the strength of online communities to cultivate brand buzz.

She’ll return on January 30 to conduct a live talk show-style focus group, “Moms Talk Live: Interacting Directly With Your Target Moms.” The panel discussion will provide lively debate about products and topics that are relevant to modern moms.

Before founding SheSpeaks in February 2007, Freud spent more than 10 years in marketing and product management at American Express, where she most recently led worldwide brand initiatives in the company’s Global Marketing group.

Kid Power Food and Beverage 2008 will be held January 28-30 at the Hyatt Harborside Hotel in Boston, Mass. For more information about the event, please visit: www.iqpcevents.com/ShowEvent.aspx?id=43464.

About SheSpeaks
SheSpeaks is a women’s insights and word-of-mouth marketing network. The company gives clients like Philips, Dove® chocolates, Oxygen, and others in the beauty, packaged goods and media sectors the opportunity to tap an engaged female community for consumer insights, product trial, and measurable word-of-mouth outreach. SheSpeaks facilitates direct brand-consumer exchanges – online and offline − to foster relationships, cultivate knowledgeable brand ambassadors, and build goodwill for companies that have a real desire to understand women. SheSpeaks’ programs yield powerful, measurable results. For more information, visit www.shespeaks.com

Contact:
Fiona Pietruski
973.462.5998
fiona@shespeaks.com

Client Testimonials

"When we embarked on this test with SheSpeaks members we expected to get some interesting insights and good information little did we realize the richness of the feedback would help to guide strategic decisions that we had been struggling with. The insights that we gleaned from the research will help to inform our future strategy with branding, distribution, packaging and other key efforts. We are very excited about this work and it exceeded our expectations - thank you SheSpeaks!"

Jonathan Product

"Insights from the SheSpeaks test gave us a deep understanding of what women like, where we can make improvements and directly impacted our next snack line. We learned that women value "all natural" snacks portion control, no added sugar, and lightly salted nuts. they also told us that they want to buy our snacks in grocery stores. (up until now, we focused on getting our snacks to places where you need a snack, like gyms, theaters, cafeterias, and airports.) Thanks to SheSpeaks feedback, we're working on a new product line that will be sold in grocery stores. It will be a single serving snack with the ingredients that the women voted most popular. At Peeled Snacks, we've been looking for a way to give consumers a real voice and say in our products, and to learn more about what people truly want. SheSpeaks gave us a way to create a conversation with consumers and gain incredibly valuable insights".

Noha Waibsnaider Founder & CEO, Peeled Snacks

"The information provided by SheSpeaks was very helpful because it confirmed some of the thoughts and ideas we had about the show. The SheSpeaks responses reinforced the need for tsome content and changes we were planning to implement. It was certainly good to hear and see those priorities in writing. This was really helpful and I would do it again ....in fact, we have another new show in mind"

The Oxygen Network