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Brand Preferences More Influential in Driving Purchase than Price, According to Latest GMA-Booz-SheSpeaks Shopper Marketing Research
November 3, 2009, Washington DC  -  Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is available, with many shoppers using coupons and price promotions simply to justify purchasing preferred brands. This is according to the initial findings of a shopper marketing study released today by the Grocery Manufacturers Association (GMA), Booz & Company and SheSpeaks. read on...
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About SheSpeaks

SheSpeaks is the leading women’s insights and word-of-mouth marketing network. The company gives clients like Philips, Dove® chocolates, Oxygen, and others in the beauty, packaged goods and media sectors the opportunity to tap an engaged female community for consumer insights, product trial, and measurable word-of-mouth outreach. SheSpeaks facilitates direct brand-consumer exchanges online and offline to foster relationships, cultivate knowledgeable brand ambassadors, and build goodwill for companies that have a real desire to understand women. SheSpeaks programs yield powerful, measurable results.

 
Alexandra Delanghe
212-475-6304
adelanghe@powellny.com
•  GMA Study: Shopper Marketing Still Siloed (Mediapost)
•  e.l.f. Partners with SheSpeaks to Drive Awareness with Social Media & Sampling (Advertising Age)
•  Blogs: Old Rules for the New School (AdWeek)
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