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Step 1: Rich profile data captured & used for targeting

  • Rich profile data on members is captured and filtered to identify your target population
  • Demographic and psychographic attributes are captured
    • Age
    • State & Zip
    • Income
    • Education
    • Consumer Habits
    • Likes, tastes & preferences

Step 2: Program invitation & enrollment

We initiate the conversations

  • Qualifying members receive an email invitation
  • Email outlines program details
  • Members directed to enrollment survey link
  • Interested SheSpeaks Members enroll
  • Enrollment Survey is completed with information about your brand, the product, previous use etc.
  • Data becomes a program baseline for comparison after engagement

Step 3: Customized site: Embedded social engagement tools

  • Members access your custom-branded Program Microsite on SheSpeaks.com
  • Program Microsites contain links to various engagement program elements
    • Discussion Forums
    • Social Sharing Tools
    • Brand & Product Information
    • Coupons/pass along offers
    • Survey Links
    • Blogger toolkit

    • Through our engagement programs members become product experts and advocates

Step 4: Web & in-home experience drive to store

  • Enrolled members receive program kit at home and begin engaging with the brand, both at home, and in–store
  • Our programs are designed to engage consumers both online and offline

Step 5: MEMBERS DISCUSS & EVALUATE, CAPTURING RICH INSIGHTS

The brand community shares feedback and discusses the brand and their product experience in discussion forums

Participants take a detailed evaluation survey to provide feedback and opinions about the product and brand, and to share their experiences with telling others about the product.

Rich consumer data is captured

Brands can participate in dialogue and engage directly with members

Step 6: Unleash Advocacy - Members Spread the Word

User generated content is also captured, member videos and reviews all become brand assets for the program.

Step 7: MEASUREMENT & REPORTING

Survey data and qualitative discussion is analyzed by SheSpeaks researchers and delivered to clients.

The final report includes: measurements, actionable insights, and suggestions for re-engaging the community.
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