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In addition to our insights programs for clients, we also partner with leading firms and academic institutions to develop and field industry research. With the help of our members, we gain insight into successful strategies, trends, and unlock new insights about women, marketing, and social media. For more information about our proprietary and partner research, please contact us.
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Social Media Study 2009
Our 2009 analysis of social media usage by women, including differential usage of facebook and twitter, and the interactions between women and brands in social media.
» View Insight Report
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Viral Marketing, Contender or Trend?
We partnered with Columbia Business School and INSEAD to analyze the results of two of our client programs, comparing the results to traditional marketing channels.
» View Insight Report
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GMA Shopper Marketing 3.0
For the Grocery Manufacturers Association, SheSpeaks and Booz&co. analyzed the impact of in-store and out-of-store marketing on shopper purchase behavior.
» View Insight Report
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Building Communities for Insight and Consumer Advocacy
The presentation delves into the 4 key ingredients to building advocacy via online community: Shared Purpose, Connection, Recognition, and Impact.
» View Insight Report
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Spending in Uncertain Times
SheSpeaks surveyed our members to understand the impact of the recession on shopping behaviors, including coupon usage, changes in category purchases.
» View Insight Report
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