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Marketing to Women: Shows Impact of Technology on Women's Shopping Habits
A survey of over 2,000 women helps explain buying habits and forecast purchasing trends of American women.
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Women's Buying Behavior Index
This landmark survey of over 3,000 women nationwide provides insight into how women are feeling about everything from family finances and disposable income to what's the worst holiday gift they have ever received from their in-laws.
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She's Connected
Women report that social media is a positive force for good that connects various aspects of their often fragmented and busy lives. Social media helps women integrate disparate roles and relationships and stay in touch with others.
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Why and How Women Share
Much has been written about how women are more engaged in social media sharing than men. But what motivates a woman to share? We spoke with almost 4,000 U.S. women who are socially active, both online and offline, and asked them.
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Building Advocacy with Female Influencers
Presentation by SheSpeaks CEO Aliza Freud at the April 2012 Marketing to Women Conference in Chicago.
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Her-suasion: The Bond Between Moms and Brands
SheSpeaks and Mom-entum interviewed nearly 800 moms to answer the questions shown here and learned that brands have an enormous opportunity to initiate and sustain relationships with moms through multiple digital channels.
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Brand Success and Failure in Social Media
SheSpeaks CEO Aliza Freud joins a panel of speakers at Columbia Business School's annual BRITE - Brands Innovation Technology - Conference.
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From "Like" to Loyalty: So They "Like" You, Now What?
SheSpeaks CEO Aliza Freud presents alongside Kara Gaffney of Paine PR for the 7th Annual Marketing to Women Conference.
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SheSpeaks iVillage Digital Shopper Study
We partnered with iVillage to study the impact of different digital marketing tactics on women's in-store purchase behavior, confirming the critical role of in-home, online research and the power of friend's recommendations and coupons.
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Social Media Study 2009
Our 2009 analysis of social media usage by women, including differential usage of facebook and twitter, and the interactions between women and brands in social media.
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Viral Marketing, Contender or Trend?
We partnered with Columbia Business School and INSEAD to analyze the results of two of our client programs, comparing the results to traditional marketing channels.
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GMA Shopper Marketing 3.0
For the Grocery Manufacturers Association, SheSpeaks and Booz&co. analyzed the impact of in-store and out-of-store marketing on shopper purchase behavior.
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Building Communities for Insight and Consumer Advocacy
The presentation delves into the 4 key ingredients to building advocacy via online community: Shared Purpose, Connection, Recognition, and Impact.
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Spending in Uncertain Times
SheSpeaks surveyed our members to understand the impact of the recession on shopping behaviors, including coupon usage, changes in category purchases.
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