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In addition to our insights programs for clients, we also partner with leading firms and academic institutions to develop and field industry research. With the help of our members, we gain insight into successful strategies, trends, and unlock new insights about women, marketing, and social media. For more information about our proprietary and partner research, please contact us.
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Why and How Women Share
Much has been written about how women are more engaged in social media sharing than men. But what motivates a woman to share? We spoke with almost 4,000 U.S. women who are socially active, both online and offline, and asked them.
» View Insight Report
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Building Advocacy with Female Influencers
Presentation by SheSpeaks CEO Aliza Freud at the April 2012 Marketing to Women Conference in Chicago.
» View Insight Report
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Her-suasion: The Bond Between Moms and Brands
SheSpeaks and Mom-entum interviewed nearly 800 moms to answer the questions shown here and learned that brands have an enormous opportunity to initiate and sustain relationships with moms through multiple digital channels.
» View Insight Report
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Brand Success and Failure in Social Media
SheSpeaks CEO Aliza Freud joins a panel of speakers at Columbia Business School's annual BRITE - Brands Innovation Technology - Conference.
» View Insight Report
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From "Like" to Loyalty: So They "Like" You, Now What?
SheSpeaks CEO Aliza Freud presents alongside Kara Gaffney of Paine PR for the 7th Annual Marketing to Women Conference.
» View Insight Report
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SheSpeaks iVillage Digital Shopper Study
We partnered with iVillage to study the impact of different digital marketing tactics on women's in-store purchase behavior, confirming the critical role of in-home, online research and the power of friend's recommendations and coupons.
» View Insight Report
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Social Media Study 2009
Our 2009 analysis of social media usage by women, including differential usage of facebook and twitter, and the interactions between women and brands in social media.
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Viral Marketing, Contender or Trend?
We partnered with Columbia Business School and INSEAD to analyze the results of two of our client programs, comparing the results to traditional marketing channels.
» View Insight Report
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GMA Shopper Marketing 3.0
For the Grocery Manufacturers Association, SheSpeaks and Booz&co. analyzed the impact of in-store and out-of-store marketing on shopper purchase behavior.
» View Insight Report
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Building Communities for Insight and Consumer Advocacy
The presentation delves into the 4 key ingredients to building advocacy via online community: Shared Purpose, Connection, Recognition, and Impact.
» View Insight Report
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Spending in Uncertain Times
SheSpeaks surveyed our members to understand the impact of the recession on shopping behaviors, including coupon usage, changes in category purchases.
» View Insight Report
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