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Wallet Wars: SheSpeaks Study Shows Shift in Purchasing Power (Forbes.com)
November 12, 2009 --
Earlier this year, a study by SheSpeaks, a leading women's marketing company, found that female breadwinners are less likely to defer to a spouse's opinion when spending on items like cars and technology. Only 13% of the breadwinners based electronics decisions on their husband's advice, unlike 30% of other married women.
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Alexandra Delanghe
212-475-6304
adelanghe@powellny.com
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"The SheSpeaks platform creates community and connects brands to our members. "
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