What Changes Does McDonald's Need to Make?

SheSpeaksTeam By SheSpeaksTeam 05.06.15
What Changes Does McDonald's Need to Make?
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The struggling fast-food giant's sales have fallen recently and their new CEO, Steve Easterbrook, unveiled a turnaround plan on Monday morning. And he did not mince words when discussing the company's problems.

Recognizing that recent performance was "poor" and that "the numbers don't lie" - some of the challenges he faces are:

  • Tough competition from growing burger chains like Shake Shack, Five Guys and Smashburger (consumers feel that burgers from other chains taste better and are made from higher quality ingredients even though they cost more)
  • Consumers are also embracing "fast casual food" dining from Chipotle and Panera
  • There is increased competition from a full blown breakfast war, notably from Taco Bell, and the McMuffin is under fire

But what Easterbrook really wants to change is the quality of the food and the stale brand image. He stressed that they need to innovate more. What do you think?

  WHAT CHANGES WOULD HELP McDONALD'S?*

Tell us your thoughts and suggestions about their menu or brand image in the comments below
and you will be automatically entered to randomly
win a $25 McDonald's Gift Card.

 

 

*This giveaway is open now through May 16th to USA residents over 18 years of age. No purchase necessary.

 

 

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  • pcangel By pcangel
    07.01.15  

    Go back to fresh cut fries.Their fries don't taste like potatoes.Offer your full menu at all times of the day.So if you want to pick up a burger in the am or have pancakes for dinner,you can!

  • jerylt By jerylt
    05.24.15  

    They should add a toppings bar. If people could put on their own toppings that would speed things up. For the same reason people should be able to get their own ketchups and sauces for the same reason.

  • redhead90 By redhead90
    05.21.15  

    Real ingredients. Fresh vegetables and fruit as sides and toppings.

  • luckysista By luckysista
    05.17.15  

    There needs to be healthier options, but do not change the fries! ha!

  • savvysister By savvysister
    05.16.15  

    Seemingly, the mass production concept is now problematic. Maybe if McDonald's would prepare smaller batches of higher quality foods (with healthier side options) they might impact a more diversified client.

  • eyp1980 By eyp1980
    05.16.15  

    Nothing. I like the restaurant just the way it is! Great food!

  • janiea By janiea
    05.16.15  

    Bring back the $1 double cheeseburgers.

  • buttmuffin By buttmuffin
    05.16.15  

    i wish they would offer more vegetarian options- i do NOT like the fish sandwich. A veggie burger or some really good salads like wendys does- would be awesome. I would love to see vegetarian options on the breakfast menu too, like an egg and cheese biscuit or perhaps some soy meat patties. I order the egg/cheese biscuit all the time but they often get it wrong since its not on the menu

  • stylinstar53 By stylinstar53
    05.16.15  

    As a vegetarian, I would really love to see more vegetarian-friendly options and protein sources, such as veggie burgers, quinoa, Greek yogurt, etc.

  • trecib By trecib
    05.15.15  

    They are spreading themselves too thin and need to go back to the basics. Just make sure those basics include using real beef and chicken that has been raised ethically and without antibiotics, and other foods free from artificial ingredients.

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