What Changes Does McDonald's Need to Make?

   By SheSpeaksTeam  May 06, 2015
257

 

The struggling fast-food giant's sales have fallen recently and their new CEO, Steve Easterbrook, unveiled a turnaround plan on Monday morning. And he did not mince words when discussing the company's problems.

Recognizing that recent performance was "poor" and that "the numbers don't lie" - some of the challenges he faces are:

  • Tough competition from growing burger chains like Shake Shack, Five Guys and Smashburger (consumers feel that burgers from other chains taste better and are made from higher quality ingredients even though they cost more)
  • Consumers are also embracing "fast casual food" dining from Chipotle and Panera
  • There is increased competition from a full blown breakfast war, notably from Taco Bell, and the McMuffin is under fire

But what Easterbrook really wants to change is the quality of the food and the stale brand image. He stressed that they need to innovate more. What do you think?

  WHAT CHANGES WOULD HELP McDONALD'S?*

Tell us your thoughts and suggestions about their menu or brand image in the comments below
and you will be automatically entered to randomly
win a $25 McDonald's Gift Card.

 

 

*This giveaway is open now through May 16th to USA residents over 18 years of age. No purchase necessary.

 

 

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thomsonemt by thomsonemt | Sidney, OH
May 06, 2015

I think they should focus more on the quality of their ingredients and the consistency of the food they serve.

tara19652006 by tara19652006 | ALBUQUERQUE, NM
May 06, 2015

They need to have more meatless options.

skeels by skeels | Dayton, OH
May 06, 2015

McDonalds can't win. If they increase their quality, they will be under fire for higher pricing, if they don't they will be criticized for low quality. Ultimately McDonalds isn't an option that should be frequented daily or even weekly. It's an indulgent option for a quick meal. Leave it up to the consumer to make their choice.

melanietheresa by melanietheresa | CLIFFWOOD, NJ
May 06, 2015

The first change they should make is to begin using a higher quality of meat.

csilva by csilva | Grand Island, NE
May 06, 2015

Less preservatives and additives

kymnasium by kymnasium | Waianae, HI
May 06, 2015

Wow a brand change would be huge everyone has grown up with McDonalds, it would be nice but keep it the way it is and change it from the inside out instead. Have their characters like Ronald start doing more health and fitness promoting with kids/adults, promote NO SALT on fries option, do more grill/baked fish/chicken options. To me McDonalds is All American food, you don't have to change the title of that, but they can use more healthy ingredients and the way they are prepared. We're all in some sort of way trying to eat healthy or want healthy options and longing for fast food places that will help us. Fast doesn't mean it has to be junk foods.

subtitu by subtitu | PALO ALTO, CA
May 06, 2015

better quality burger patties.

Jesxplayer by Jesxplayer | LILBURN, GA
May 06, 2015

I think it would be great to see the same fruits that McDonald's puts in their parfait and smoothies on their pancakes. That would be a great treat and a much cheaper alternative to other choices like this at iHop and Waffle House. I would get one every time I passed there on my way to work in the morning.

ladyevedomme by ladyevedomme | NORTH AUGUSTA, SC
May 06, 2015

I think they should stick with what works when something apparently does NOT work! Focus a lot on kids, of course, and new and innovative, but not "save the world at McDonalds".

ghpc70 by ghpc70 | CROWN POINT, IN
May 06, 2015

Let customers decide on their own value meals. Pick their own options.

pamela56 by pamela56 | MCKEE, KY
May 06, 2015

more of a good thing

brendasgreenenvy by brendasgreenenvy | chester, VA
May 06, 2015

I think they should stop competing and stay true to themselves and their values. People will come.

chennyme by chennyme | GAUTIER, MS
May 06, 2015

McDonald's needs to get more fresh items on the menu. Everything they offer comes straight from the freezer. They need to focus on having higher quality food instead of worrying about their competitors. Their are millions that love McDonalds so its not like their hurting for business.

catclan by catclan | FAIR OAKS, CA
May 06, 2015

I love everything. I have been eating McDonalds for years and my whole family loves. It would be nice though to have a little healthier, natural food on everything just to make us all feel better as a society. Thank you :)

takgirl14 by takgirl14 | PRT WASHINGTN, NY
May 06, 2015

I love the toppings/condiments on the burgers, but the quality of the meat itself could definitely be improved. I want my burger to look like real meat!