SHESPEAKS Your Power to Influence

Victoria's Secret vs. Dove: Ad Campaign Photos Ignite Body Image Debate

Victoria's Secret vs. Dove:  Ad Campaign Photos Ignite Body Image Debate

Message boards, blogs, and Facebook are all buzzing over a photo juxtaposing the Dove Real Beauty Campaign photo of voluptuous women posing in their underwear against the Victoria’s Secret Love My Body Campaign which features noticeably slimmer models in lingerie.

The photo, depicting two ad campaigs that have been around for years, is generating comments and opinions of varying types and raises a lot of questions of how women are generally viewed and compared in the public arena. Some feel the Dove ad campaign is a refreshing change from the usual slim models plastered all over magazines and feel like the voluptuous body is a more accurate portrayal of what most women really look like.

Others however feel that the Dove ads are unfair to naturally thin women who tend to receive criticism (as heavier women do too) for their size. Message board user Ineedanswers responded on AskMen.com about the ads saying, “Some women are naturally skinny like myself, but I am healthy looking and tall. I think both can be attractive. And comments made about skinny girls cracking or breaking like sticks only show insecurity from other females who make those comments. You can be beautiful as long as you are healthy skinny or thick.”

And still others are angered that women are being compared in this way to begin with and feel that ads like these just serve to pit women against each other and further the notion that women’s bodies are up for public discussion.

What do you think of the photo comparing Victoria’s Secret models to Dove models?

Which ad campaign do you prefer and do you think it’s fair to compare the ads?
 

Make a Comment

Comment  *
 
 
  • msfriendly By msfriendly
    08.02.12  

    I agree that the Dove campaign using "real" women is the way it should be.

  • meganwenzel By meganwenzel
    08.02.12  

    i like the VS campaign, just because their bras are way cuter. but, it would have been nice to see more of a variety in the Dove campaign, considering they are saying that you should love your body just the way it is. so you should not love your body if you are skinny and tall? i'm not saying that it's not refreshing to see average sized women in Dove's ad, but if they are going to go that far, why not take it all the way?

  • lweaver021 By lweaver021
    08.02.12  

    The Dove ladies are way sexier. Just sayin. :)

  • dkschenck By dkschenck
    08.09.12  

    I love the Dove commercial. I wish they had included some naturally thin, healthy women. Victoria's Secret can't include the Dove girls because they don't market to most normal sized women. The thing I am most upset about is the fact that the world and the media pits us women against each other and we keep falling for it!!! Wake up, ladies before it's too late!!!

  • lorpott By lorpott
    08.10.12  

    I'm not sure if the people who are defending the dove models are just jealous... but... I think the whole problem is the fact that every women/girl is insecure of how they look - that's why they strive to look like some victoria secret (or any other brand) models. And I hate it when people say "The Dove models are 'real' women. That's how 'real' women are supposed to look like". What do you mean 'real'? So the victoria secret models are...'fake'? So they're not human beings? They're not women? So they're men? I'm not so sure what you're trying to say there. The problem is not the media - and its definitely not the models. It's just the stupid assumptions that people (especially women) make, in regards of their looks. I do not look like the VS models, but it doesn't make me feel ugly, nor does it actually make me look ugly.

  • mahnooratif By mahnooratif
    08.16.12  

    i think people just missed the fact that the companies/brands are focussing on one point, and that one point ISNT real or fake! its ' be happy with what you are cuz everyones specail in their own way!' (: i think people jus need time to think bout it for a while!

  • Trinipop By Trinipop
    08.19.12  

    Love the Dove! They have every girl in all shades of brown. Lightest to darkest!

  • SunCandy By SunCandy
    09.04.12  

    Dove is definitely more realistic. You have a better chance of being a Dove model than a VS model. Whether you're stick thin or not.

  • veah100 By veah100
    09.14.12  

    I've seen the dove campagin before and turly I love it!. I'm a plus size women, so It's relateable for me to see women like that. However I am not aganist thinner women, nore the vic secret campagin

  • legendmario3 By legendmario3
    09.17.12  

    Dove really is making the best choice here. It's boosting girls' confidence everywhere!

More stories like this