In An Effort To Hold on to Customers, Retailers Scramble to Stay Connected

   By SheSpeaksTeam  Apr 20, 2020

As malls and retail shops all over the country remain shuttered, stores are thinking of some pretty interesting and useful ways they can stay relevant to their customers. From creating new apps and classes to hosting virtual birthday parties - companies are looking for ways to connect to customer like never-before.

ABC News reports about some of the big stores and small businesses that are coming up with new ways to try and keep their customers during the pandemic. 

Since many of the big stores like Macy’s, Nike and Nordstrom are considered non-essential - their stores have shuttered all over the country. This may not sound like such a big deal, especially since online shopping has taken over the marketplace in a big way - but one expert explains why this is the biggest blow to retail we have ever seen. Managing director of GlobalData Retail Neil Saunders explains, “Retail has hung a closed sign on the door literally and metaphorically. This is the most catastrophic crisis that retail has faced — worse than the financial crisis in 2008, worse than 9/11. Almost overnight, the retail economy shifted from being about things people want to things that they need.”

In an effort to stay relevant in these extremely challenging times, retailers are trying to quickly adapt and offer unique ways to connect with customers. Yoga pants maker, Lululemon has stepped up to offer online classes in North America and Europe to customers looking for ways to stay active. Nike has also rolled out ways to stay fit by introducing workout apps in both China and here in the states.

Small businesses are also trying to hang onto customers and maybe make a few new ones, like a new chain toy store called Camp. Camp is now offering to host online birthday parties and send out curated gift boxes for the big day. Washington D.C. bookstore, Politics & Prose, is streaming author talks and allows customers curbside book pick-up.

What do you think of some of the ways retailers are trying to stay relevant during the pandemic?

Have you taken part in any virtual classes or activities offered by retailers?

Make a Comment

Abbey121 by Abbey121 | LOndon, IA
Jan 19, 2023

Waste management is a very important issue. It is the process of dealing with waste, especially organic waste. Waste management involves many areas like collection, transportation, treatment and disposal. It has been an issue for a long time in every country of the world. The first step in waste management collegeville is to reduce the amount of wastes generated by increasing awareness among people to use less resources and recycling more materials. This will help reduce pollution levels in our environment and also make sure that our natural resources are not wasted.

Abbey54 by Abbey54 | Lonon, ID
Jan 11, 2023

Digital Marketing Company Seattle is a full-service digital marketing agency that specializes in helping businesses of all sizes reach their goals. Additionally, Digital Marketing Company Seattle offer a wide range of services, including website design and development, search engine optimization (SEO), social media marketing, content creation, email marketing, and more. Their team of experienced professionals is dedicated to helping businesses create and execute effective digital marketing strategies that will help them reach their goals. They have a proven track record of success and are committed to providing the highest quality of service to their clients. Digital Marketing Company Seattle is the perfect choice for businesses looking to take their digital marketing efforts to the next level.

Abbey54 by Abbey54 | Lonon, ID
Dec 21, 2022

The retail industry is growing, but it's also facing an existential crisis. The company you work for may be expanding, but you don't have the same feeling of job security as you did a few years ago. You should try this limo service long island to avail best services. The challenges are great: Consumers can now shop from their smartphones or tablets ? often while watching TV ? and make purchases on the same day. And they're increasingly doing so from home, too.