SHESPEAKS Your Power to Influence

Stop the Mad "Makeover"

SS Member Image By twistedsister1 02.04.08
Stop the Mad
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hen was the last time you went to a cosmetic counter within a specialty store (like Sephora) or department store (from Saks or Macy’s) to seek expert advice from the beauty advisor? Was your intention to create a “new you”, a total updated, cosmetic look, or just to window shop and see if a particular new shade of lipstick caught your eye?

Perhaps, inebriated by the possibilities of change or seduced by the tantalizing offers, this was your first flirtation with the makeup brush wielding, cosmetic maven at the store who most assuredly promised to create a whole different person, really a “new you”.
"You looked great when you left the store but creating this ?new you? is now a blind date with your mirror."

Regardless of how you came to sit in the chair and stare at yourself in that less than feature enhancing, fluorescent-lit mirror, you find yourself suddenly credit card slip in hand, lugging home hundreds of dollars of cosmetics. Then the sinking feeling slowly starts to permeate your gait. You know you will leave those bags untouched, unopened for days, as you grapple to overcome the “why did I do that & should I return it” syndrome. The symptoms are easy to recognize ? from buyer’s remorse to guilt to indifference - but the cause is less obvious. Simply put, you do not know how to begin to duplicate the beauty maven’s Edward Scissorhand approach to application, and even worse, are not sure that her vision of what you should look like is even right for you. You looked great when you left the store but creating this “new you” is now a blind date with your mirror.

Ladies, you have been the victim of the dreaded “makeover!” How do we know this? We are Tina Hedges and Beth Ann Catalano, co-presidents of twist and have over 40 years in developing, marketing and selling products that (we hope) you buy at cosmetic counters. And, of course, as beauty experts, we have a definite point of view on how to recover from this first date with lotions, potions, blushes, lipsticks, foundations and brushes as well as how to get the most information and service from your local beauty advisor.

reating any relationship takes effort. Creating a relationship with a beauty advisor is no different. Attraction, a good impression, chemistry, good eye contact, thoughtful questioning, and committing to see each other again is the beginning of a friendship. Perhaps, a single, casual, one nightstand is all the other party wanted and you feel taken advantage of when you open your Amex bill. In some cases, there is no other way to say it, you feel made-over, rolled-over, coifed, plucked, dusted, glazed and just plainly, wham, bam and thank you Ma’am-ed. And this feeling lingers, making you recoil slightly the next time you walk thru the aisles of the beauty department. Could this describe your feeling about the advisor at the beauty counter after your last “makeover?”

Beauty advisors are knowledgeable consultants. Connecting and finding the right fit is key. Posturing yourself with the right attitude will help you gain valuable service and information from a beauty professional. It is also necessary to become your own expert and develop the right relationship with yourself, so here are a few of our thoughts:



Remember, take control of your newfound expertise. No one is an expert, at first. If you have selected the right teacher, are committed to learning, and are open to discussing options, creating a relationship with someone that can help you look and feel more confident, sexier, and more beautiful is like, well, like finding the right love affair.

Uhmmmm, sounds like that French playboy both of us fought over the last trip to Nice?. But that’s a different lesson?.

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  • shekellmom By shekellmom
    11.23.08  

    I am one of those people that have to learn the exacts about everything. I typically will ask at eh makeup counter how to use an item. The thing that I have found is that unless I find a really knowledable person I do not always get accurate information on the process. The lighting at some of the makeup counters are really bad, so I have had some funny looks when I ask them to do apply near natural light. I either get a yes or a no, if it is a no I walk away with a thank you if it is a yes, I typically will purchase an item with a good feeling that I know how to apply it correctly. It has taken me a long time to get to the point that If a product is coming home iwth me then time needs to be taken so I understand the process of applying etc.

  • mrsrini By mrsrini
    11.21.08  

    I used to work at Saks and hated walking through the main floor just because they constantly want you to sample something. When I was looking for something to buy, I would look for someone wearing their makeup the way I wanted to look. But these are great tips.....I may just be brave enough to go actually say more than "thanks, just looking".

  • 2chardar By 2chardar
    11.17.08  

    What amazes me is that I go into a store for a makeover and many of the "make-up consultants" look as if they are made up for Halloween. I am surprised that they haven't learned that excess make-up is excessively not attractive.

  • Mahal1005 By Mahal1005
    11.12.08  

    Knowing what type of cosmetic brand works well for your skin type is a big factor in selecting the type of make up to try before really investing especially for the high end cosmetics. Great insight.

  • cin_20 By cin_20
    11.11.08  

    Well I learned as much from the comments as I did from the article and I enjoyed them all. Thanks to Donato especially. I really believe that you should prepare the canvas first as she stated. Take care of your skin early on!!!

  • kerri0980 By kerri0980
    11.08.08  

    This articles provide really great advice. My dilemma is always trying to identify if the individual at the beauty counter actually has any knowledge that would be helpful. It seems in my area that the beauty stores have individuals who seem to know less than I do. This is actually very scary. Last year I thought I would schedule a make-up consultation at one of these beauty counters in a high end department store prior to my work Christmas party. Boy did she make me look like a clown... Needless to say, I redid my make-up prior to my party. How do you best identify the beauty advisors that shouldn't be advising???

  • Osheres By Osheres
    11.06.08  

    Thanks for the advice! I have left several high end makeup counters over the years only to get home and think okay, now how should I apply this and even why did I buy this?

  • lia7704 By lia7704
    11.04.08  

    Being a mom of 4, low income, never having anything decent to wear, a stay at home mom, no makeup to her name, old shoes, only one pair of shoes............. I'd just like to know what a makeover feels like even just for a day!

  • pathbunny By pathbunny
    10.25.08  

    Good information, hate to feel like I HAVE to buy stuff

  • anamika By anamika
    10.24.08  

    It is a great article

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