SHESPEAKS Your Power to Influence

Stop the Mad "Makeover"

Stop the Mad
hen was the last time you went to a cosmetic counter within a specialty store (like Sephora) or department store (from Saks or Macy’s) to seek expert advice from the beauty advisor? Was your intention to create a “new you”, a total updated, cosmetic look, or just to window shop and see if a particular new shade of lipstick caught your eye?

Perhaps, inebriated by the possibilities of change or seduced by the tantalizing offers, this was your first flirtation with the makeup brush wielding, cosmetic maven at the store who most assuredly promised to create a whole different person, really a “new you”.
"You looked great when you left the store but creating this ?new you? is now a blind date with your mirror."

Regardless of how you came to sit in the chair and stare at yourself in that less than feature enhancing, fluorescent-lit mirror, you find yourself suddenly credit card slip in hand, lugging home hundreds of dollars of cosmetics. Then the sinking feeling slowly starts to permeate your gait. You know you will leave those bags untouched, unopened for days, as you grapple to overcome the “why did I do that & should I return it” syndrome. The symptoms are easy to recognize ? from buyer’s remorse to guilt to indifference - but the cause is less obvious. Simply put, you do not know how to begin to duplicate the beauty maven’s Edward Scissorhand approach to application, and even worse, are not sure that her vision of what you should look like is even right for you. You looked great when you left the store but creating this “new you” is now a blind date with your mirror.

Ladies, you have been the victim of the dreaded “makeover!” How do we know this? We are Tina Hedges and Beth Ann Catalano, co-presidents of twist and have over 40 years in developing, marketing and selling products that (we hope) you buy at cosmetic counters. And, of course, as beauty experts, we have a definite point of view on how to recover from this first date with lotions, potions, blushes, lipsticks, foundations and brushes as well as how to get the most information and service from your local beauty advisor.

reating any relationship takes effort. Creating a relationship with a beauty advisor is no different. Attraction, a good impression, chemistry, good eye contact, thoughtful questioning, and committing to see each other again is the beginning of a friendship. Perhaps, a single, casual, one nightstand is all the other party wanted and you feel taken advantage of when you open your Amex bill. In some cases, there is no other way to say it, you feel made-over, rolled-over, coifed, plucked, dusted, glazed and just plainly, wham, bam and thank you Ma’am-ed. And this feeling lingers, making you recoil slightly the next time you walk thru the aisles of the beauty department. Could this describe your feeling about the advisor at the beauty counter after your last “makeover?”

Beauty advisors are knowledgeable consultants. Connecting and finding the right fit is key. Posturing yourself with the right attitude will help you gain valuable service and information from a beauty professional. It is also necessary to become your own expert and develop the right relationship with yourself, so here are a few of our thoughts:



Remember, take control of your newfound expertise. No one is an expert, at first. If you have selected the right teacher, are committed to learning, and are open to discussing options, creating a relationship with someone that can help you look and feel more confident, sexier, and more beautiful is like, well, like finding the right love affair.

Uhmmmm, sounds like that French playboy both of us fought over the last trip to Nice?. But that’s a different lesson?.

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  • Paige6802 By Paige6802
    06.23.08  

    Thanks for the tips. I actually found a great lady at the Clinique counter at my local Dillard's. She was great! I got started on their 3-step program and my skin has already cleared up after a week of using the product. I am really excited about it. After I finish up using my Olay night cream, I will go back to her and get her recommendation. She also helped me find the perfect shade of powder. I left the counter excited, and the excitment hasn't fizzled. Best $60 I ever spent!

  • candygirl5506 By candygirl5506
    06.30.08  

    Thanks these tips will help greatly

  • DBELLISSIMO3 By DBELLISSIMO3
    07.03.08  

    WHEN I GO TO A HIGH END DEPARTMENT STORE I ASK FOR A SAMPLE OF THE PRODUCT.NEVER FEEL ASHAMED,IT HELPS DECIDE IF THE PRODUCT WORKS OR NOT AND ALSO SAVES MY DRAWER SPACE IF THE PRODUCT DOESNT MEET MY EXPCTATIONS.AND OF COURSE MY WALLET...

  • Indigoblue By Indigoblue
    07.04.08  

    Wonderful idea--women can get locked into one look--and be afraid of change--or even uninspired...I know of a few women who are younger than me--look years older than me--and its fixable stuff--like changing their wardrobe--or updating their make-up to suit older skin...important to find good people who are talented and will help you break out of the box:)

  • MarinaB21 By MarinaB21
    07.07.08  

    Great tips, I do feel that I do buy make-up I won't know what to do with it once I get home, also i sometimes feel pressured into buying at least some of the makeup that they used on me.

  • kel228 By kel228
    07.07.08  

    Great advice! I have had bad experiences in the past where I don't think the advisor is really listening to what I'm looking for. Then I feel pressured to say I like what they've done and purchase the product. Next time I will definitely ask questions before starting and ask to "see one - do one" (Love that idea!!)

  • Stella46 By Stella46
    07.07.08  

    I usually send someone else to the make up counter to buy what I want. I just get tired of pushy sales people. However, my sister didn't wear make up at all and went to Merle Norman. She came out looking 10 years younger and she knew everything she needed to know about how to apply the products she bought.

  • mir123 By mir123
    07.07.08  

    Thanks for the helpful information...I can definitely use it!

  • dawnlenhof By dawnlenhof
    07.07.08  

    Great information.... Thanks

  • rocketsummer17 By rocketsummer17
    07.07.08  

    This is very helpful, Thank you!!

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