SHESPEAKS Your Power to Influence

Stop the Mad "Makeover"

SS Member Image By twistedsister1 02.04.08
Stop the Mad
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hen was the last time you went to a cosmetic counter within a specialty store (like Sephora) or department store (from Saks or Macy’s) to seek expert advice from the beauty advisor? Was your intention to create a “new you”, a total updated, cosmetic look, or just to window shop and see if a particular new shade of lipstick caught your eye?

Perhaps, inebriated by the possibilities of change or seduced by the tantalizing offers, this was your first flirtation with the makeup brush wielding, cosmetic maven at the store who most assuredly promised to create a whole different person, really a “new you”.
"You looked great when you left the store but creating this ?new you? is now a blind date with your mirror."

Regardless of how you came to sit in the chair and stare at yourself in that less than feature enhancing, fluorescent-lit mirror, you find yourself suddenly credit card slip in hand, lugging home hundreds of dollars of cosmetics. Then the sinking feeling slowly starts to permeate your gait. You know you will leave those bags untouched, unopened for days, as you grapple to overcome the “why did I do that & should I return it” syndrome. The symptoms are easy to recognize ? from buyer’s remorse to guilt to indifference - but the cause is less obvious. Simply put, you do not know how to begin to duplicate the beauty maven’s Edward Scissorhand approach to application, and even worse, are not sure that her vision of what you should look like is even right for you. You looked great when you left the store but creating this “new you” is now a blind date with your mirror.

Ladies, you have been the victim of the dreaded “makeover!” How do we know this? We are Tina Hedges and Beth Ann Catalano, co-presidents of twist and have over 40 years in developing, marketing and selling products that (we hope) you buy at cosmetic counters. And, of course, as beauty experts, we have a definite point of view on how to recover from this first date with lotions, potions, blushes, lipsticks, foundations and brushes as well as how to get the most information and service from your local beauty advisor.

reating any relationship takes effort. Creating a relationship with a beauty advisor is no different. Attraction, a good impression, chemistry, good eye contact, thoughtful questioning, and committing to see each other again is the beginning of a friendship. Perhaps, a single, casual, one nightstand is all the other party wanted and you feel taken advantage of when you open your Amex bill. In some cases, there is no other way to say it, you feel made-over, rolled-over, coifed, plucked, dusted, glazed and just plainly, wham, bam and thank you Ma’am-ed. And this feeling lingers, making you recoil slightly the next time you walk thru the aisles of the beauty department. Could this describe your feeling about the advisor at the beauty counter after your last “makeover?”

Beauty advisors are knowledgeable consultants. Connecting and finding the right fit is key. Posturing yourself with the right attitude will help you gain valuable service and information from a beauty professional. It is also necessary to become your own expert and develop the right relationship with yourself, so here are a few of our thoughts:



Remember, take control of your newfound expertise. No one is an expert, at first. If you have selected the right teacher, are committed to learning, and are open to discussing options, creating a relationship with someone that can help you look and feel more confident, sexier, and more beautiful is like, well, like finding the right love affair.

Uhmmmm, sounds like that French playboy both of us fought over the last trip to Nice?. But that’s a different lesson?.

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  • LFDJen By LFDJen
    08.25.09  

    Good Stuff. Try to seek beauty advice during off hours. You want the beauty consultant to have plenty of time to spend with you. When it's time for new products, I drive a bit further just to visit my favorite makeup counter. The consultants seem to be much more knowledgeable and I even take the time to step outside to see myself in the natural light every time. The lighting at the makeup counters change the real color of many beauty products.

  • red_hot314 By red_hot314
    08.15.09  

    Thanks for the how tos!

  • lmccall By lmccall
    08.14.09  

    As a lover of all things makeup, I can understand the wanting to try new looks. The term makeover is creepy, but I love to change styles with different moods. Makeover suggests something is wrong with you to start. I like the comment about enhancing yourself. and I love the tips from Donato about how to spot the right consultant for you.

  • Divaofcheap1818 By Divaofcheap1818
    08.14.09  

    It is so helpful to get makeovers at makeup counters because i want to know how thingz look on me before i buy it, but sometimes the people who give the make overs put to much make up in one spot and they have me looking like i am going trick or treating

  • glittergirlajj By glittergirlajj
    08.08.09  

    I hate going into department store makeup counters. I always feel pressured and rushed. I cant even browse comfortably w/out being stalked. So I rarely ever go there. Plus they are always trying to sell you everything you dont even need.

  • stacee379 By stacee379
    08.02.09  

    i have been to these department store make overs, i have very blue eyes and every time the lady there wants to put blue eye shadow and liner on me, it makes my eyes look like they have mold on them!!

  • swtchick1020 By swtchick1020
    07.30.09  

    i totally agree with this article. those girls at the makeup counter try to get you to buy alot of makeup. i just like to go there to see if anything catches my eye and maybe test out some new makeup. i do admit sometimes i end up buying excessive makeup that i dont need and in the end i jus end up not paying much attention to it as i should.

  • baptistballerina By baptistballerina
    07.28.09  

    My best friend decided she would go get one of these makeovers. She came home looking like she went to "Bozo's school of makeup" Now she thinks she looks good and I don't have the heart to tell her she looks awful. When guys look at her, she thinks they like the way she looks; I'm the one that sees them laughing as they walk away. I would say only go if you feel comfortable going. She didn't and she trusted the person that made her believe that they knew what they were doing...

  • dira512 By dira512
    07.21.09  

    These tips are great, especially for those unfamiliar with department store beauty product processes.

  • Clau13 By Clau13
    07.19.09  

    Thanxz fOr the tip. It will help a lot. & im one of the women who love make-up but I don't go over the top with it.

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