SHESPEAKS Your Power to Influence

Stop the Mad "Makeover"

Stop the Mad
hen was the last time you went to a cosmetic counter within a specialty store (like Sephora) or department store (from Saks or Macy’s) to seek expert advice from the beauty advisor? Was your intention to create a “new you”, a total updated, cosmetic look, or just to window shop and see if a particular new shade of lipstick caught your eye?

Perhaps, inebriated by the possibilities of change or seduced by the tantalizing offers, this was your first flirtation with the makeup brush wielding, cosmetic maven at the store who most assuredly promised to create a whole different person, really a “new you”.
"You looked great when you left the store but creating this ?new you? is now a blind date with your mirror."

Regardless of how you came to sit in the chair and stare at yourself in that less than feature enhancing, fluorescent-lit mirror, you find yourself suddenly credit card slip in hand, lugging home hundreds of dollars of cosmetics. Then the sinking feeling slowly starts to permeate your gait. You know you will leave those bags untouched, unopened for days, as you grapple to overcome the “why did I do that & should I return it” syndrome. The symptoms are easy to recognize ? from buyer’s remorse to guilt to indifference - but the cause is less obvious. Simply put, you do not know how to begin to duplicate the beauty maven’s Edward Scissorhand approach to application, and even worse, are not sure that her vision of what you should look like is even right for you. You looked great when you left the store but creating this “new you” is now a blind date with your mirror.

Ladies, you have been the victim of the dreaded “makeover!” How do we know this? We are Tina Hedges and Beth Ann Catalano, co-presidents of twist and have over 40 years in developing, marketing and selling products that (we hope) you buy at cosmetic counters. And, of course, as beauty experts, we have a definite point of view on how to recover from this first date with lotions, potions, blushes, lipsticks, foundations and brushes as well as how to get the most information and service from your local beauty advisor.

reating any relationship takes effort. Creating a relationship with a beauty advisor is no different. Attraction, a good impression, chemistry, good eye contact, thoughtful questioning, and committing to see each other again is the beginning of a friendship. Perhaps, a single, casual, one nightstand is all the other party wanted and you feel taken advantage of when you open your Amex bill. In some cases, there is no other way to say it, you feel made-over, rolled-over, coifed, plucked, dusted, glazed and just plainly, wham, bam and thank you Ma’am-ed. And this feeling lingers, making you recoil slightly the next time you walk thru the aisles of the beauty department. Could this describe your feeling about the advisor at the beauty counter after your last “makeover?”

Beauty advisors are knowledgeable consultants. Connecting and finding the right fit is key. Posturing yourself with the right attitude will help you gain valuable service and information from a beauty professional. It is also necessary to become your own expert and develop the right relationship with yourself, so here are a few of our thoughts:



Remember, take control of your newfound expertise. No one is an expert, at first. If you have selected the right teacher, are committed to learning, and are open to discussing options, creating a relationship with someone that can help you look and feel more confident, sexier, and more beautiful is like, well, like finding the right love affair.

Uhmmmm, sounds like that French playboy both of us fought over the last trip to Nice?. But that’s a different lesson?.

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  • codywhitney By codywhitney
    07.07.08  

    I have had this happen a couple of times and that was enough!I now take control as you suggested and tell the sales person that "I'm going to walk around and shop for a while and see if I like it".That gives me the breathing space and time to make a decision.Sometimes I even ask for samples and say I'm going to go home and try it.Anything to step out of the situation!

  • daisyb By daisyb
    07.07.08  

    Very helpful---much better approach than trying to guess what product might work and then sending hubby in to buy so I'm not tempted to purchase the whole "package".

  • giveyouthe_down By giveyouthe_down
    07.07.08  

    Never let anyone talk you into something you don't feel comfortable with. If a salesman is TO PUSHY, I leave. I also sold makeup and helped to find colors to match skin tones and brighten the face with out trashing it. Nothing worse than looking trashy after a makeover. Go with your gut!

  • fourdz By fourdz
    07.07.08  

    I try to stay away from department store cosmetic counters, they are pushing very pricey cosmetics. With a little research on your own on how to take care of skin, you can avoid this high priced hype and use your own common sense about your skin and make very good decisions for how you want to take care of it. Fortunately, you can get great results without spending hundreds of dollars. Make good food choices and keep well hydrated to get the optimum benefits of beautiful skin naturally. The colors are just the icing on the cake!

  • jinnee4 By jinnee4
    07.07.08  

    I never thought about Step 4 (See one, do one). It seems like such an obvious concept! That really is a great tip and one I will definitely use in the future. :)

  • shesosheek By shesosheek
    07.07.08  

    I like the tips in this article. I just recently bought an expensive product from a makeup counter and was mislead. The saleswoman was more worried about making the sale than answering my questions honestly. The product ended up breaking me out. In the future i am going to make sure all my questions are answered before i walk away.

  • sandykjay By sandykjay
    07.07.08  

    I love to have a make over! The experience is so refreshing and I learn of new products. also, knew make-up treads. After the make over I will walk around the mall. And I will ask people I know. who work in the mall what they think of the new me.

  • mom2then2 By mom2then2
    07.08.08  

    My problem is looking for the "right" product such as mascara, and being "sold" something even though it is not for me. I get it home and use it and am again frustrated at the amount i just spent. Is it too pushy to make these ladies take off the old and put on the new so you can experience it in the store?

  • eastnashvillenative By eastnashvillenative
    07.08.08  

    I have a very fair complexion and what looks good in the department store tends to look overdone when I get home. If I could find a store with more realistic lighting, I would be more willing to try new things.

  • mstp75 By mstp75
    07.08.08  

    As much as I'd love to be great with my make-up, I'm only so-so. Instead, I've focused on getting great haircuts and making sure my hair is what people notice. A little make-up and a fun, easy-to-style do is what works for me!

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