Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

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May 30, 2018
232

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

 

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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by kimcres | Valdosta, GA
May 31, 2018

This is a good conversation starter and a lesson in how the right friends can positively influence us and help us be honest with ourselves (like the one woman said.)

by Meigan | MONROEVILLE, PA
May 31, 2018

The message is a positive one, but I don't think it comes across all that well because Lean Cuisine is not, and should never be, associated with solely women. There is no Lady Food and Men Food, so the message falls flat in the end. I would definitely steer clear of any company that's trying to market food for *just* women (I'm looking at you, 'dainty? crunch Doritos), regardless of whatever positivity they're trying to impart. I do like the message of strong friendships and support systems, but it doesn't really sound all that positive being linked to 'lean? meals. Put it on Hungry Man and let the world know that women can eat what they want without the stigma and shame.

by JulsB20 | WAUKEE, IA
May 31, 2018

I don't really get the backlash - I get the message that women don't always just cut each other down we can be powerful supporters of each other. I wouldn't mind seeing this with men as well.

by khalde | ZIMMERMAN, MN
May 31, 2018

Maybe I'm misunderstanding this but I have always felt no matter what decision in life you make you never really know for sure what that decision will be until your actually having to make that decision. So yes I guess I would have to say this is misguided.

by jpicker | WHITE PLAINS, NY
May 31, 2018

I think it is ok to focus in on your target market. No harm done

by Rleer4 | Minneapolis, MN
May 31, 2018

I liked it, it was a interesting way to get women to really pick whats important to them. It made it real instead of a abstract thought.

by RandiKaye | Indianapolis, IN
May 31, 2018

I don't see an issue with the video, though coming from a weight loss food product I suppose I could see where there could be some issue. Part of 'having it all' is having the perfect body too, and so products like this could perhaps add onto that pressure and message I suppose... so on brand? Maybe not... but an interesting experiment nonetheless.

by bootswon | ROCHESTER, MN
May 31, 2018

I think having it all #itall experiment is a hard thing to do I tried to have it all and I failed miserably! i think I chose to be a good mom and failed in other areas of my life. I tried very hard though! I love listening to this and enjoyed it very much! cbootsone@charter.net

by monicarg | SAN ANTONIO, TX
May 31, 2018

Also the fact that it's lean cuisine doing this should make no difference. They should be applauded for stepping away from the business and getting involved in the social aspect of humanity. It's unfortunate that anybody who tries to do anything beneficial is always attacked for one thing or another and made to feel like they're doing something wrong based on something considered to be politically incorrect. People would begin to look at the positive things In life and not being out the negative. It's a great campaign that will help sort out the challenges that women are faced with today.

by monicarg | SAN ANTONIO, TX
May 31, 2018

As I watched the video, I found myself appreciating that dialogue as most women don't draw out for themselves their innermost thoughts and desires unless somehow nudged to do it. Though men should have a similar campaign, I don't believe they should be included in this one. They are a unique group all on their own with their own goals, desires, and perspectives on attaining it all. Whoever says otherwise is not seeing the reality of our differences from men. They handle emotions, situations, conflicts, and goals in a very different manner.

by Byrdy1999 | ORCHARD PARK, NY
May 31, 2018

It's misguided. As a mom of four boys I can see how my sons and men in general are left out. If anything this campaign makes me no longer want to be a customer.

by takgirl14 | PRT WASHINGTN, NY
May 31, 2018

I thought this was an interesting and positive experiment. It shows some of the confusion women have about what they want and how they can have it all in life. There's nothing wrong with that. That's real life! Life can be overwhelming and there's lots of pressure on women to do certain things and do everything. I like that it was a women-only experiment because women just naturally support one another more and talk about these issues together more than men do

by Achalala11 | COLONIAL HGTS, VA
May 31, 2018

I'm going to be booked and judged for this comment...but what IF some women, LIKE ME...who enjoy being a mother and homemaker, letting my husband provide for our family financially while I handle the household? I feel like I already have it all! Why do some women feel like they need to compete with men? Instead of looking at marriage and family as an "all equal" thing...maybe look at it as a shared partnership! However it works for each family....one is the bread winner , the engine of the vehicle (so to speak) while the other is the caretaker, or the maintenance mechanic to ensure the vehicle runs top notch? What's wrong with this concept?

by couponsareme | RUMFORD, RI
May 31, 2018

i love the experiment and wish i could be a part of it. i do not think it is misguided at all as women today have a totally different life and choices than when i was young . i do not think men should been invited but perhaps in the future yes and they maybe a couples #itall

by jagerwench | LEXINGTON, SC
May 31, 2018

Yes I think men should have been included also.

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