Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

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May 30, 2018
232

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

 

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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by gigi62 | TAMARAC, FL
May 31, 2018

I think that men should be included .

by demigoddess47 | RIDGE, NY
May 31, 2018

men should be included

by CathBrad | ELBERTON, GA
May 31, 2018

I love this, a great support system can help you through the worst!

by gbaby75 | WESTERVILLE, OH
May 31, 2018

Women have been doing it all for centuries. In today's society, having it all includes career choices more than ever. Making the choice of marrage/ family is put on hold until women are in their 30"s. The ad shows how these women changed their choices when interacting with other women. I also agree with other statements that men should have been included in this social experiment. After all, men eat Lean Cusine too.

by sthurberyoung | SIOUX FALLS, SD
May 31, 2018

Interesting, fun and creative for me...wow! I liked it a great deal. Does that work for you the way it works for me?

by Nickeylee | COUNCIL BLFS, IA
May 31, 2018

I think it was a great experiment but a lot are taking it the wrong way. It's meant to spur conversation, so for those commenting that they dont think it was inclusive enough, use it to start your own conversation with those in your life, not about the actual video but the message.

by beaniebaby70 | Mt PLeasant, TN
May 31, 2018

I think it's stupid

by flgirl1987 | FOUNTAIN HLS, AZ
May 31, 2018

People nowadays are always looking for the negative. We all would be much happier if we looked for whatever good we can take and then move on. The message is very positive in this video. Men should not have been included. The pressures they face are different and they approach them differently; give them their own video. As to the complaint that this is coming from a low-calorie food manufacturer - overweight is a health problem. Some people use these products to get to or maintain a healthy weight, not to be as skinny as a model.

by moos2me | Hancock, MD
May 31, 2018

I have no issues about other types of people being included. This experiment has no bounds. I think it could get really big and EVERYONE could be involved.

by Jenny391 | Port Isabel, TX
May 31, 2018

I love the video. When we married 20 years ago, we knew we didn't want kids and it was the best decision we ever made. We also moved away from toxic family, again another great decision for us. Now 20 years later, it's about me and my husband and our happiness. We are both homebodies and I could not function without my alone time. We spend a lot of time together, we travel and the best part is we don't have to answer to anyone! I know what I want and what I will not put up with.

by shomapatel | Bethpage, NY
May 31, 2018

I think men should have been included as well.

by Specialk1960 | TURNERSVILLE, NJ
May 31, 2018

I've have mixed emotions watching this video.... on one hand I can relate to the same pressures regarding what I think is expected of me. Don't get me wrong I am very proud that I work full time, while being a wife and mother and keeping a household running. On the other hand I also see how much I neglect my own wellbeing to keep doing what I am doing with very little regard to "me time", because there is an underlying guilt. Not sure why we do this as women but it is a very real thing. Here's to all the strong women in all of our lives.

by CleoNe | GRAFTON, MA
May 31, 2018

Men should have been included. Womens voices are just as strong as when amongst men.

by vette599 | Paducah, KY
May 31, 2018

It seems as though MANY people lately have taken issue with non-issues. I feel like people are looking for things to be upset about or get offended by. Because of this, I've been trying to have a positive attitude about these kind of things. What is wrong with appreciating an idea that supports women who are encouraged and supported by their friends? I think, too often, women are tearing each other down. I think it's important to remind ladies, every once in a while, that we need each other.

by irishmomofthree | HARRISBURG, PA
May 31, 2018

I think it's interesting. I believe it is different for women than men. So, I don't have an issue that men weren't focused on. I think any conversation about what we need vs. what we get and how to manage that or improve upon it is great.

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