The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
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People will complain about anything. Men ALREADY have it all... so of course they weren't included. They don't have to make as many sacrifices and juggle as many things as women do. This has nothing to do with dieting or even eating healthy.
I believe that Lean Cuisine could have opted for a better campaign slogan that was all inclusive. I suppose that they have opted not to have #itall.
Every person can decide for themselves what #it all means to them. Having it all is very hard work to obtain and keep! It is worth all the hard work, but as I get older, what it all means has changed and having it all means less which means less stress and more enjoyment out of life. Do I really need it all? What really matters? Focus on what makes you happy!
I think it's a good way to spark discussion.
Should have been put to men too. How come always the double standard? Men get fat, nothing said. Women, we are just put down.
Misguided, should have included men too.
I think the discussion is necessary, it's about time women started challenging the notion that you should try to have it all. It's exhausting. I think what women really want is the opportunity to choose which parts of it all to pursue, and this experiment did highlight that, although the decision to do so in a store format is kind of weird. I also question whether having them go in with a buddy encouraged them to reach for the stars. What it might have actually done is cause peer pressure to make them choose more ambitiously in certain areas than they really wanted to do.
Having it all means doing what is right for you not everyone else.
From my point of view I like older standards when men worked and women stay home to take care of the family. It doesn't mean she can't do things outside of the home it just means she chooses family first. The same for men even though they work they can still have time for family. For those who are single they can choose what they like but once that marriage happens family has to come first.
I thought we were headed into more inclusive times.
what a fun idea for a focus group It nice to see everyone's diff thoughts!
It doesn't really offend me. It would be interesting to compare the results of men vs. women.
I have a quote saved on my laptop that says "You can do anything, but not everything." I feel like the "have it all" concept is a little outdated. Balancing work and friends and creative pursuits and fitness and relationships and not being buried under a giant pile of laundry is A LOT, and I think we need to strive more for balance vs. being awesome at ALL THE THINGS. Overall, probably not a great fit for Lean Cuisine.
I found the experiment interesting, and I don't have a problem with this experiment focusing on women (who have been left out of enough research over the years). I think the idea of support from friends making it easier to accomplish our goals is something we don't necessarily think about on a conscious level, but it makes sense and is nice to see some data supporting that.
I'm not a fan that men get away with bad humor like Johnny Carson, Jay Leno and Dave Letterman but it was an unacceptable comment. Sad it had to end so soon.