Victoria's Secret Wants You To Skip the Shirt and Wear Your Bra Outside

   By SheSpeaksTeam  Sep 09, 2016

Ever felt like skipping the shirt and hoping your bra might pass for an acceptable compliment to a stylish blazer? This is precisely what Victoria’s Secret is hoping their customers might consider as their recent ads show models wearing sexy slips and bras in broad daylight on city streets. But some customers, especially those that are lamenting the company’s recent reduction in apparel, aren’t ready to wear lingerie on their next neighborhood jaunt.

Business Insider reports about Victoria’s Secret’s latest ad campaign known as The Un-Dress Code that gives women the option of wearing bras as shirts, slips as dresses and even tucking in a satin pajama top into your jeans for daytime wear. After VS posted some of their photos to the company’s Facebook page commenters began to sound-off on what they thought about turning their underthings into over-things.

One of the photos from the campaign that appears on the Facebook page shows a woman leaning next to a lamp post in a pair of stylish wide-legged trousers and a lace bustier as a shirt. The caption under the photo directs readers to the ad page and is captioned: “Wanna take it inside out? Click ahead for lingerie looks you can work into your real-life wardrobe.”

But, as it seems on Facebook, many commenters are not ready to take their bustiers out on the town for all to see. One commenter writes, “No thanks Victoria's Secret. I'll know, actual clothes when I want to go out in public. This must be a man's idea in your leadership team. What's next, walking around in our panties?” Still, others weren’t taking VS so literally with one commenter pointing out, “You don't actually wear it outside like in the picture people. You show off the back or the sides but not the front. Don't take it too literally!”

Fans of the company’s old apparel line, that has since been greatly reduced, used the opportunity to voice their opinion that VS should start offering real outerwear again. One commenter pleads, “Bring back your clothing line! I used to be a big VS customer but haven't bought a thing since you stopped selling actual clothing.”

What do you think of Victoria’s Secret’s ad campaign that encourages customers to use lingerie as outerwear?

Have you ever transformed an undergarment as something that would be fashionable and acceptable to wear outside?

Make a Comment

mjeheber by mjeheber | HIGHLAND FLS, NY
Nov 12, 2016

I think the picture above is great. I see lacey pieces of fabric that are smaller then that green one being sold in stores as shirts, this is what women wore all summer with high wasted shorts. Just because its technically sold as underwear doesn't mean it differs from the tops they sell that are just as revealing. Except maybe better quality and more support. Obviously , this isn't for everyone. But that's what is great about fashion. Expression. I've had more modest night wear that I wouldn't have dared wear during the day due to stigma even though I wanted to . But that's all changing and we really have the choice to wear whatever we want for the most part. As long as we want to, and it isn't being pushed on us by men trying to sexualize everday wear for women then that's great.

jillmarie by jillmarie | stanhope, NJ
Sep 28, 2016

I wear sports bras in the summer under my sundresses because I like to have support. To me it looks like I am wearing a tank top, and don't think anyone realizes it is a bra. It is way more comfortable than wearing a regular bra, too. I have also worn black slips in lieu of a skirt- and nobody notices, and I get lots of compliments when I wear them. I have also worn camisoles meant for lingerie under a suit jacket- again it looks like a pretty top.

laylahsmommy0515 by laylahsmommy0515 | HOLT, MI
Sep 22, 2016

Wearing a bra outside with no shirt just seems trashy to me. I love alot of their products but that is taking the whole sex appeal thing to far.

Jeanie831 by Jeanie831 | GREENSBURG, PA
Sep 20, 2016

I wear bra-let's under tops that are to low or see thru but not by their self

sefeinman by sefeinman | CLEARWATER, FL
Sep 19, 2016

I totally have! But I the times I have, it was for me because I felt confident and sexy and comfortable. I'm not going to out in public in just a push up bra- but a lot of their new garments are perfect for regular wear or outside instead of inside or whatever. I would LOVE for them to bring back their clothing line. I purchase a ton from the Lounge section- but I LOVED their clothing line. I don't know why they stopped it.

KailaWalsh by KailaWalsh | Yuma, AZ
Sep 11, 2016

I show off the straps during summer with muscle shirts and sometimes the side of my sports bra when I wear workout gear but that's it.