If you find yourself hesitant to make a purchase before scouring the all important product review section, you’re not alone. We recently conducted a survey asking how women use product reviews in their day to day lives and all signs point to online reviews being a big factor.
More than 1,100 of you responded to this survey and here are some interesting key takeaways:
Do product reviews help us decide what to buy?
By reading the product reviews
I rely on them, but I don't use store website reviews because so many are fake. I use ConsumerReports, CNet, and TrustPilot. They're professional reviewers!
I read reviews for most of the stuff i intend to buy
I typically read the reviews and view images. Make sure that you're purchasing off safe sites and stores.
I always always always look at product reviews and furthermore I write TONS of reviews myself too!
I always look at recommendations. See how many stars a product has. I really like reading the comments and stuff just to see what others say about something I'm about to purchase whether it be a product or a place to stay
Agree. Reviews help to decide
i like amazon reviews WITH photos and video.
I sometimes like to read reviews on products before I buy especially if I'm ordering online and I can't physically see the product in person.
I do a lot of research online to see if it's the product for me
If there are reviews I will read them. Because I never know what I might find out, some reviews are really helpful in deciding on whether to buy something.
I thoroughly read all of the reviews I can especially when making a more expensive purchase
I reviewed a high cost item all the time before I buy it.