The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
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i found it really interesting but i don't understand what it has to do with lean cuisine. it would have been nice for men to have been included
I loved how this was about visual representation to delve into other matters. It touched my heart watching how each of them explained what they saw in their friends; it was very empowering! I do feel that this could encompass more demographics though.
I like it overall but do think men should have been included.
Men should have been included. All the pressure should not be on women.
I can see both sides of the argument! I think the experiment is great!
Of course, I don't see why men should not be included.
It is okay. No real mention of Lean Cuisine, so that was good with me. Very interesting ideas.
I think it could work and lean cuisine is for everyone.
I think it's misguided and of course men should have been included.
Women are under way too much pressure to do everything that society thinks that a woman should be responsible for and more.
I think this campaign is PERFECT. It shows how women relate to and empower each other. that men were excluded was not the point at all. They can do a second video with men and see how the reactions differ.
This is my first time hearing about the campaign. I like the experiment and that it was women only especially since it's rare that you hear men talk about struggling with having #ItAll
I think having #ItAll is something that everyone can relate to, but I appreciate the female focus of the advertising!
People will complain about anything. Men ALREADY have it all... so of course they weren't included. They don't have to make as many sacrifices and juggle as many things as women do. This has nothing to do with dieting or even eating healthy.
I believe that Lean Cuisine could have opted for a better campaign slogan that was all inclusive. I suppose that they have opted not to have #itall.