Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!
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May 30, 2018
The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.
As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:
Others are upset that only women were include in this experiment:
However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:
What do you think about the Lean Cuisine #ItAll experiment?
Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.
*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!
Make a Comment
by dianaturrieta | Port Orchard, WA
like the message and I think Lean Cuisine is for everyone and has a positive message.
by Jeremiah1 | Ferriday, LA
Men should be lncluded.
by floridagal | SARASOTA, FL
I think it's a good video. We are trying to balance it all. Women do influence each other - when I shop with friends I tend to buy more or treat myself because they remind me I deserve it.
by Tritten715 | Merrill, WI
I think they had good intentions but it went sideways and probably should have included men
by Karenf | AUSTIN, TX
Men should have been included.
by gkhanch | FARMINGTN HLS, MI
Yes, men should be included.
by mara83 | West Richland, WA
Yes they men should have been included. Equity right?
by texashoney | FT WALTON BCH, FL
I believe the real purpose of this experiment is not being explored or understood. What I see is a celebration of women being honest and talking about what they really want and value for their lives, not "leaving men out" of the experiment. Not once in the video above did I hear the word "diet" or "men can't have it all". I am happily single with children, a cancer and abuse survivor, and I'm putting myself and my children first. I personally don't think it is misguided, and I think this should be about empowering women. I don't care if men get mad they weren't included.
by indiana_girl | BULL SHOALS, AR
I think everyone should have been included. Why should #ItAll be targeted at Women. Why do I want to have it all. Think it is just adding to the Women who stay at home raising a family versus the Women who opt to work controversy. Kudos to those who can have it all but please don't set that as a goal for everyone!
by CatsMom | WOOD DALE, IL
I like Lean Cuisine. But men should have been included, too, preferably. ;)
by Alexny15 | PLEASANTVILLE, NY
I LOVE the concept and the idea, the video was a little confusing how ever...
by Alexny15 | PLEASANTVILLE, NY
I LOVE the concept and the idea, the video was a little confusing how ever...
by corinnedecost | DORCHESTER, MA
While I understand the backlash, I think making good choices for yourself is important. I am 5'2", and my daily calorie count is restricted by how small I am. But I still want to indulge! I want to have it all - great food and a great body. I think this campaign was meant for people like me, but not everyone (and maybe they should be more inclusive).
by ooster1 | ALOHA, OR
I think it is misguided when it comes from a company that specializes in prepared foods. I feel having it all is prepping fresh foods for yourself and your family if you have one. Also having it all is living the life you really want to live not the one you are forced to live because of the need to make money to survive. I would have it all if I could win that lottery as having money would allow me to live how I want to.
by hodapn31 | MANKATO, MN
I feel that everyone should be included with this
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