The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
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I like the message and don't really care that men weren't included.
I think it's misguided. Should be more inclusive.
I think it's interesting and I also think some people just look for ways to be offended
I think it's great that Lean Cuisine opened a dialogue on this. Everyone has so much pressure today and so much coming at them in so many directions. It's nice that this was started - even though it focuses on women. There could be a separate campaign for men.
I think it is a great message, but men should have been included and more age groups as well
I didn't take it the wrong way, and I truly believe it meant no harm - only power. I love the brand and their line is delicious. I'll say that to the moon and back. I constantly feel like I'm juggling everything and I don't believe my husband does. That said, that's my personality type and not his.
There is still so much to be said and work to be done but this is a good start!
The message is fine but what does any of it have to do with frozen microwaved food?
Men should be included
If it was a social experiment without a brand behind it, I'd say this was an interesting conversation starter...but I think it's a bit odd that Lean Cuisine is behind it. Only women are represented and there are a lot of societal pressures in the different decision areas...it's much more complex!
It's good to have a conversation
I'M NOT SURE WHY LEAN CUISINE SPONSORED THIS. IN ANY CASE, I FOUND THE VIDEO INTERESTING AND A LITTLE SAD THAT MANY WOMEN DON'T CLEARLY KNOW WHAT THEY WANT. I SUPPOSE A LOT OF MEN HAVE THE SAME DIFFICULTY.
I think it's an interesting experiment, but I don't know why lean cuisine supported it.
Yes men should be included
Of course men should have been included!!