The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!
I think its a good message. Good experiment.
Yes I think men should have been included
I think it feeds a lot of stereotypes about women. Women "want it all" and it is only expected of women to "have it all"; women influence each other because they "know" how to have fiends, men don't; women are honest with other women. Not that these things are bad, but they are not women's issues, they are "people" issues. I also get people's reaction about it coming from a diet company - are they saying that having it all means having the "society accepted" body? Is that why we need Lean Cuisine around? With that said, I do think these are important issues (relationships, who influences us, etc.) we should discuss, but not just with women, with everyone!
I think it's important to include men in this conversation, because men can often experience similar issues and perhaps feel uncomfortable, afraid or stigmatized about speaking up and in this type of conversation, everyone should be given a voice and a platform, regardless of gender.
I don't really see the point of it at all. I dont think its empowering just confusing.
I donr care that they didnt add men
Men should be included. Great conversation. Thanks for bringing this up. I will share it with my friends.
I understand it could be taken in both positive way and negative way, but I agree that men should be included in this campaign because we are equal, right?
I think that they should have included men
I liked the experiment, but men should have been included, too. Again, men traditionally do not have to juggle as much as women tend to have to do. The primary responsibility of raising a family and taking care of the "house" is on the woman. Things are changing gradually, and there are exceptions to that generalization, but most women feel the pressure. My experience is it is all a juggling act. If you can't juggle well, don't take on as much. Balance.
Is has a general good message, but men should be included. Everyone should.
I think everyone should be included, so yes... misguided
I think that men should have been included for sure, but I like that this campaign gets people talking.
I honestly think that everyone(men and women) would make different choices when influenced by the people that are in our inner circle. Which means be careful who you let in your inner circle. you can surround yourself with people that are truly supportive, or you can surround yourself with people that do NOT have your best interest in mind. My grandmom always said be careful who you are friends with because a fake friend is like a rattlesnake. It lays in the grass and waits to strike when you least expect it. The venom spreads fast and can end you. Meaning a toxic friend can literally drag you down without you even realizing it, until it's too late. I like the conversation. It just needs a wider spectrum..
I think Men should have been included because their are Men who buy Lean Cuisine products also. My late husband was one of them.