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Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

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May 30, 2018

232

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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Comments

by plong22 | BLAIRSVILLE, PA

May 30, 2018

I like it. I think they are trying to be supportive of women who try to do it all.

by HPan210 | GRAND RAPIDS, MI

May 30, 2018

I think its great, woman need to take time for themselves and need to realize that they need to take time for themselves however coming from lean cuisine it's not really fitting for what they offer, it would be better suited with another company

by PBRmama | SURPRISE, AZ

May 30, 2018

I think its a good message. Good experiment.

by sixfortheroad | FREDERICK, MD

May 30, 2018

Yes I think men should have been included

by Marcela | COLUMBIA, MD

May 30, 2018

I think it feeds a lot of stereotypes about women. Women "want it all" and it is only expected of women to "have it all"; women influence each other because they "know" how to have fiends, men don't; women are honest with other women. Not that these things are bad, but they are not women's issues, they are "people" issues. I also get people's reaction about it coming from a diet company - are they saying that having it all means having the "society accepted" body? Is that why we need Lean Cuisine around? With that said, I do think these are important issues (relationships, who influences us, etc.) we should discuss, but not just with women, with everyone!

by stylinstar53 | YARDLEY, PA

May 30, 2018

I think it's important to include men in this conversation, because men can often experience similar issues and perhaps feel uncomfortable, afraid or stigmatized about speaking up and in this type of conversation, everyone should be given a voice and a platform, regardless of gender.

by LoraineyE | OMAHA, NE

May 30, 2018

I don't really see the point of it at all. I dont think its empowering just confusing.

by jannie999 | BROOKLYN, NY

May 30, 2018

I donr care that they didnt add men

by BernettaStyle | VALRICO, FL

May 30, 2018

Men should be included. Great conversation. Thanks for bringing this up. I will share it with my friends.

by gakusan | Newburgh, NY

May 30, 2018

I understand it could be taken in both positive way and negative way, but I agree that men should be included in this campaign because we are equal, right?

by darholley | ORLAND, CA

May 30, 2018

I think that they should have included men

by donnalee2001 | WATERFORD, WI

May 30, 2018

I liked the experiment, but men should have been included, too. Again, men traditionally do not have to juggle as much as women tend to have to do. The primary responsibility of raising a family and taking care of the "house" is on the woman. Things are changing gradually, and there are exceptions to that generalization, but most women feel the pressure. My experience is it is all a juggling act. If you can't juggle well, don't take on as much. Balance.

by kblack2010 | Fort Wayne, IN

May 30, 2018

Is has a general good message, but men should be included. Everyone should.

by Gjprasad | BROOKLYN, NY

May 30, 2018

I think everyone should be included, so yes... misguided

by yarbr012 | MINNETONKA, MN

May 30, 2018

I think that men should have been included for sure, but I like that this campaign gets people talking.