Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!
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May 30, 2018
The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.
As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:
Others are upset that only women were include in this experiment:
However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:
What do you think about the Lean Cuisine #ItAll experiment?
Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.
*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!
Make a Comment
by kd196310308 | SAN ANTONIO, TX
This is why so many girls and women have eating disorders and body issues.
by kd196310308 | SAN ANTONIO, TX
It should include all genders, not be directed at only women!
by cherylfahling | FORT WAYNE, IN
I don't see what all the hooplah is about. I enjoyed watching the video for the first time. I found the women supportive and empowering. It was true to life.
by losercher | CAROL STREAM, IL
I think its fine to be just women.
by carrotrunr | Saint Louis Park, MN
THe takeaway message from this video was that women can and do support each other to achieve their dreams and goals. This is a powerful message, and one that we need more of...more building each other up instead of tearing each other down...fewer comparisons...more respect for the individual choices that are made.
by pinelands | KEYSVILLE, GA
I like a good debate. The fact they have people talking is good.
by darlamathews | Bedford, TX
It definitely needs to include men because being overweight is not just a one gender specific problem.
by Modelc96 | GLEN ROCK, PA
Should of been included
by Amy197612 | PLATTSBURGH, NY
Some things are misguided in my opinion. Everyone should have been included.
by Hywelda9 | SADDLE BROOK, NJ
I think we are seeing the death rattles of the horrible patriarchy we have all lived under - and that has gone on for millennia now. It is going to take quite a while for it to be thoroughly washed out of the system, and sometimes even goodhearted people don't know how they are still perpetrating it.
by emolie27 | LIVONIA, MI
I think I can see where Lean Cuisine was coming from, however I don't care for the ad campaign. I think it is promoting gender stereotypes, and I also think it's weird for Lean Cuisine to try to make money from playing up the unrealistic demands on women.
by betatester | HYATTSVILLE, MD
I don't think wanting a lot out of life is a male or female issue. It's a human issue, so by all means let the men join in.
by curiousgirl | Whitefish Bay, WI
It's good to have this conversation. They should have talked more about trade-offs or sacrifices if one does have "it all," as part of a balancing act.
by SASHANENE | Torrance, CA
Include all that want to have a lean cuisine.
by sourdoughpatch | NEW YORK, NY
I don't see any issue with this experiment.
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