Refraining from grocery shopping on an empty stomach is a piece of wisdom we know we should stick by. Most people think shopping for food while hungry will lead to buying too much food, but one study suggests it has more to do with setting yourself up for an entire week of unhealthy eating rather than spending too much money.
ABCNews reports about Cornell University study that examines the long term effects of hungry shopping that can lead to week after week of unhealthy snacking. Researchers asked a group of people to take part in some online grocery shopping. Half of the participants had recent eaten while the other half had nothing to eat for 4 to 5 hors before shopping.
What they found was that the hungry shoppers spent about the same amount of money purchasing the same amount of food, but their selections were decidedly more unhealthy. The hungry shoppers had about 23% more processed junk food in their virtual baskets than shoppers who snacked beforehand.
One of the study’s lead investigators, Brian Wansink, explains how grocery shopping on an empty stomach leads to making poor food choices. He says, “You don't buy more, but you do buy more of the wrong type of calories. You buy things like cereal, snacks, chips, candy and other convenience foods that require no preparation and that you can eat right away.” He adds, “It ends up cursing the rest of your week because you bought way too much of the convenience foods and not enough of the good stuff. So now there is less healthy food for you to choose from at home.”
Do you make sure to do your grocery shopping after eating a light snack or meal?
When you shop on an empty stomach do you tend to purchase more junk food?
Yes for me this is so true. I have to eat at least a light snack before I go grocery shopping. Otherwise it can get out of control very fast. And then it's mostly junk food.
AND EVERY STORE IS DIFFERENT, I DON'T KNOW ANY THAT HAVE ONLY HEALTHY SUFF ON THE PERIMETER, MOST OF THE PERIMETER IS FOR EYE CATCHERS AND SPECIALS... SOME STORES HAVE THEIR ORGANIC STUFF RIGHT IN THE MIDDLE, IF EVER A DOUBT THE REASON STORES HAVE CUSTOMER SERVICE REPS IS FOR THAT PURPOSE!!
I USED TO WORK AT A GROCERY STORE AND NOTICED THE DIFFERENCE IN MYSELF AND MY CUSTOMERS, 9 TIMES OUT OF TEN THE PEOPLE WHO BOUGHT THE EASY DINNER AND SOME JUNK FOOD WERE THE ONES WHO WERE TALKING ABOUT WORKING WITH NO BREAKS OR MISSING LUNCHES FOR OTHER REASONS, THIS HOLDS TRUE AND IT'S SIMPLE BUT THE MORE PEOPLE THAT WOULD DO THIS THE MORE OUR PRODUCT SERVICES MANAGERS WILL OPT FOR ORDERING MORE HEALTHY VARIETY
Shopping on an empty stomach is a no go! I have found this out the hard way, eating before hand truly does make a difference!
TRUE...If I eat before I go shopping I tend to buy less and healthier. My husband, on the other hand, always junks up the cart no matter when he eats.
This is so true. Everytime I go shopping I always buy junk that I want to eat at that moment and end of spending unnecessary money. Another tip is to shop the outside corners of the store and not in the middle,.that where all the unhealthy foods are.