Technology, the media, and brands continue to progressively impact society, but how much of it do women trust?
A few weeks ago, we conducted a survey where we asked SheSpeaks members their opinions on social media, news media, and brand trust. We received over 1,400 responses. Do you agree with the results?
Read on to see important highlights from our 2018 Women and the Standard of Trust survey. Click here to find out more!
Last year, we asked you – our members – about brand trust. The 2017 survey showed that almost half of women have very little trust in the news. Click here to see last year’s survey results.
Fast forward to 2018. Half of our members continue to lose faith in the media. About 60% of members said this because of “political bias,” “inadequate fact checking,” and “prevalence of fake news.”
A great deal of things are happening in the world - and that can cause a lot of emotions!
We asked how social media platforms makes members feel:
59% said social media makes members feel "both conflicted and over-stimulated” but also “delightfully in-touch and connected.”
Social media can be a great tool (especially for finding those cooking recipes). Speaking of:
Members said they trust information on Pinterest and YouTube the most.
More than 50% said they do not trust Facebook.
61% of our members reported trusting friends and family the most, more than people in the medical profession (21%), news channels/websites (11%), and CEOs/Business Leaders (3%).
Even though the results say there’s less trust in the medical and political sectors, there is hope!
There’s a 20% increase for trust in brands compared to 2017’s results. This may be a result of most members agreeing, “companies and brands can be trusted to live up to their promises.”
Members told us which industries they trust the most:
#1. Non-profit organizations.
#2. Healthcare industry.
#3. Packaged goods.
Here are the top two things members said makes brands/companies trustworthy:
#1. Customer feedback.
#2. Concern about damage to reputation/brand.
Didn't get to participate in this survey? Make sure your profile is up to date for future surveys - we'd love to hear your thoughts!
Agree with a lot of this. Social media, while helpful to stay in touch and connect with people, can also cause a lot of harm and damage.
I do agree. The recent revelations about facebook make me trust news (except for my local news) even less.
I agree with all results here.
I remember taking this survey and the final results sound true to what I selected as my answers. I definitely agree with these results!
I agree with the progressively impact society and it should be expressed widely.
I totally agree
I'm surprised brand trust is increasing.
seems about right
Yes I do agree!
I agree especially with what's been going on in the media. It's hard to trust and believe even longstanding media sources.
Yes, seems about right.
Yes I Do Agree!