SheSpeaks 2018 Trust Survey Results

   By SheSpeaksTeam  Apr 18, 2018

Technology, the media, and brands continue to progressively impact society, but how much of it do women trust?

A few weeks ago, we conducted a survey where we asked SheSpeaks members their opinions on social media, news media, and brand trust. We received over 1,400 responses. Do you agree with the results?

Read on to see important highlights from our 2018 Women and the Standard of Trust survey. Click here to find out more!



Women Trust the Media Less in 2018 vs. 2017

Last year, we asked you – our members – about brand trust. The 2017 survey showed that almost half of women have very little trust in the news. Click here to see last year’s survey results.

Fast forward to 2018. Half of our members continue to lose faith in the media. About 60% of members said this because of “political bias,” “inadequate fact checking,” and “prevalence of fake news.”

There Are Mixed Feelings About Social Media

A great deal of things are happening in the world - and that can cause a lot of emotions!

We asked how social media platforms makes members feel:

59% said social media makes members feel "both conflicted and over-stimulated” but also “delightfully in-touch and connected.”

Hooray for DIYs and Inspiration Boards

Social media can be a great tool (especially for finding those cooking recipes). Speaking of:

Members said they trust information on Pinterest and YouTube the most.

More than 50% said they do not trust Facebook.

Friends & Family are the best!

Take a word from The Spice Girls and Sister Sledge, those closest to you are first! 

61% of our members reported trusting friends and family the most, more than people in the medical profession (21%), news channels/websites (11%), and CEOs/Business Leaders (3%).

However...Brand Trust is Increasing

Even though the results say there’s less trust in the medical and political sectors, there is hope!

There’s a 20% increase for trust in brands compared to 2017’s results. This may be a result of most members agreeing, “companies and brands can be trusted to live up to their promises.”

The Most Trustworthy Industries

Members told us which industries they trust the most:

#1. Non-profit organizations.

#2. Healthcare industry.

#3. Packaged goods.

What Makes Women Trust Brands & Companies?

Here are the top two things members said makes brands/companies trustworthy:

#1. Customer feedback.

#2. Concern about damage to reputation/brand.

Do you agree with these results? Comment down below and tell us what you think!

Didn't get to participate in this survey? Make sure your profile is up to date for future surveys - we'd love to hear your thoughts!

Make a Comment

cutie720 by cutie720 | NEW YORK, NY
Apr 20, 2018

Agree with a lot of this. Social media, while helpful to stay in touch and connect with people, can also cause a lot of harm and damage.

Byrdy1999 by Byrdy1999 | ORCHARD PARK, NY
Apr 19, 2018


Tribble by Tribble | MEDFORD, OR
Apr 19, 2018

I do agree. The recent revelations about facebook make me trust news (except for my local news) even less.

sam1219 by sam1219 | COATESVILLE, PA
Apr 19, 2018

I agree with all results here.

Ocean_and_sun by Ocean_and_sun | Hayward, CA
Apr 18, 2018

I remember taking this survey and the final results sound true to what I selected as my answers. I definitely agree with these results!

Pepperell by Pepperell | MERIDIAN, MS
Apr 18, 2018

I agree with the progressively impact society and it should be expressed widely.

Katypugz by Katypugz | Marlton, NJ
Apr 18, 2018

I totally agree

Karenf by Karenf | AUSTIN, TX
Apr 18, 2018

I'm surprised brand trust is increasing.

Rleer4 by Rleer4 | Minneapolis, MN
Apr 18, 2018

seems about right

mich61 by mich61 | CATHEDRAL CTY, CA
Apr 18, 2018

Yes I do agree!

elizdup by elizdup | Tomball, TX
Apr 18, 2018


LarryBug by LarryBug | Scottsdale, AZ
Apr 18, 2018

I agree especially with what's been going on in the media. It's hard to trust and believe even longstanding media sources.

turkoise by turkoise | Eagleville, PA
Apr 18, 2018

Yes, seems about right.

12heather34 by 12heather34 | N RIDGEVILLE, OH
Apr 18, 2018

I agree

lisahillberg by lisahillberg | SAN ANTONIO, TX
Apr 18, 2018

Yes I Do Agree!