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Pizza Hut and Taco Bell Toss Out Artificial Ingredients

Pizza Hut and Taco Bell Toss Out Artificial Ingredients

Your next fast food run may not have to be quite so guilt-inducing as Taco Bell and Pizza Hut announce they will eliminate artificial ingredients from their menus. This means that all of those fake colors and flavorings we have become accustomed to will get the boot in favor of more natural ingredients.

USA Today reports about the menu changes these fast food restaurants will roll out, with Pizza Hut vowing to have the changes made as soon as July and Taco Bell by the end of the year. This will be a major change for these restaurants, especially Taco Bell as they will see about 95% of their menu affected by the new ingredients. Taco Bell plans to stop using a lot of the artificial colors they use like the yellow No. 6 in their nacho cheese and they will sprinkle real black pepper over beef rather than the “black pepper flavor” currently being used.

Both fast food chains are owned by Yum Brands and seem to be responding to the public’s outcry for more natural food products. Pizza Hut CEO David Gibbs explains, “Today's consumer more than ever before wants to understand the ingredients that make up the foods that they enjoy.”

It is expected that more fast food chains will follow suit as consumers demand more natural ingredients. As people become more educated about what we put in our bodies it makes sense that we will care more about what these restaurants are serving. Marketing professor at Columbia Business School Michelle Greenwald explains, “People are reading labels more. If you're conditioned to do that at home, well then you're curious about what you're eating outside.”

What do you think about Taco Bell and Pizza Hut eliminating artificial ingredients from their menus? Would you be more likely to order from these restaurants?

Do you think more fast food chains should consider making this move?
 

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  • didama By didama
    06.01.15  

    Good for them. Should have done it a long time ago. I recently watched the Katie Couric produced documentary on why Americans are so overweight called "Fed Up". It boils down to the food industry and their desire to make money.

  • archiepartyof3 By archiepartyof3
    06.01.15  

    I think its great they are getting rid of the artificial ingredients. With the way people are always on the go, fast food ends up being a go to more often than not.I feel like all fast food chains should revamp their menus with actual fresh ingredients. If more places sold real food, I would be slightly more inclined to eat there as opposed to being forced to only eat one or two places because of the ingredients.

  • kathutch1 By kathutch1
    06.03.15  

    It is really great that they are doing this and hoping it will become the normal for all restaurants. I stopped going to taco bell, but with them doing this I will certainly give them another shot.

  • epoata By epoata
    07.01.15  

    I think it's a great start and that other companies should follow.

  • traceface By traceface
    07.07.15  

    Now if they will join in on getting rid of their GMO produced products I might actually eat at one of their places. It's a good step in the right direction

  • MrsA2012 By MrsA2012
    07.09.15  

    Thank goodness, these companies are finally making some headway on to becoming a semi "health" conscious fast food place. They both still have a long way to go though.......but a small start is better then none at all.

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