Starting with the 2010 Olympic games, P&G has created a captivating ad campaign with the tagline "P&G - Proud Sponsor of Moms." While most companies focus on the idea of being a champion in their Olympic ad campaigns, P&G focuses on the process of how the athletes became the champions they are. In the 2014 Sochi Olympic ad campaign, P&G touches on how Olympians' mothers have been there since day one to pick the athletes back up when they fall, and it is a very inspiring message!
What do you think of P&G's 2014 Olympic ad campaign?
I loved this. Celebrating and honoring Moms sends a positive message.
I find this very impressive. Such a beautiful tribute to mothers.
This is so heartwarming. Shows an appreciation for excellence achieved and the support necessary for success.
Nice departure, so clever! Usually we hear " Proud Sponsor of the Olympics" but here, instead of celebrating the benefits of the household products P&G sells - - they are celebrating the purchaser of those products, Mom herself!