P&G's 2014 Olympic "Thank you, Mom" Commercial

   By Amy Atkins  Jan 06, 2014
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Starting with the 2010 Olympic games, P&G has created a captivating ad campaign with the tagline "P&G - Proud Sponsor of Moms." While most companies focus on the idea of being a champion in their Olympic ad campaigns, P&G focuses on the process of how the athletes became the champions they are. In the 2014 Sochi Olympic ad campaign, P&G touches on how Olympians' mothers have been there since day one to pick the athletes back up when they fall, and it is a very inspiring message!

What do you think of P&G's 2014 Olympic ad campaign?

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amberfuller by amberfuller | SAINT AMANT, LA
Jan 16, 2014

I loved this. Celebrating and honoring Moms sends a positive message.

hollyshespeaks by hollyshespeaks | LARCHMONT, NY
Jan 07, 2014

I find this very impressive. Such a beautiful tribute to mothers.

Weidknecht by Weidknecht | Neosho Rapids, KS
Jan 07, 2014

Fabulous approach!

LisaAAtkins by LisaAAtkins | MILLINGTON, NJ
Jan 06, 2014

This is so heartwarming. Shows an appreciation for excellence achieved and the support necessary for success.

Kay3131 by Kay3131 | New York, NY
Jan 06, 2014

Nice departure, so clever! Usually we hear " Proud Sponsor of the Olympics" but here, instead of celebrating the benefits of the household products P&G sells - - they are celebrating the purchaser of those products, Mom herself!

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