Plus size women know the pains of trying to find fashionable clothing in their size, but plus size kid’s clothing can prove to be even more of a chore to shop for. According to the CDC more than one third of children are overweight or obese in this country. It’s up to parents and doctors to think of ways to get these kids healthier, but fashion designers can also do their part in making shopping a little easier on them.
The Gloss reports about one new project now in the start-up phase called “Hey Mom, It Fits!”. Founder Ruth Smith wants to make clothes for plus size kids that are easily accessible and fashionable.
Smith explains on her Kickstarter campaign why she decided to start making plus size children’s fashions. She writes, “After working with plus sized women’s fashion for years, it was painful to see parents come into a women’s store to purchase clothes for their 9- to 12-year-old children. Many of the children looked like little women and not little girls.”
Many tweens and pre-teens are at an age where they are picking out their own fashions for the first time. Putting together the perfect outfit can be an expression of who they are and a real confidence booster. But for plus size kids, shopping can be a fruitless and frustrating experience. Smith knows firsthand how difficult shopping can be on these kids. She writes, “I can remember the frustration when shopping for my plus sized child. We went from store to store and came up empty handed. Remember, clothing is supposed to make you feel good about yourself, but for my son it was a source of rejection.”
What do you think of the current choices of fashion for plus size kids?
Do you think Ruth Smith’s clothing line can be a confidence booster for plus size kids?