Dove’s at it again with another unique viral ad campaign that has everyone talking. The new ads compare pencil sketches of women featuring one drawing based on how they personally describe their looks and the other sketches are done with the guidance of someone they have just met. The outcome hammers home the message that we are more beautiful than we think and tend to needlessly focus on imagined flaws.
Based on what the ads tell us, the women sit with forensic sketch artist, Gil Zamora. Hidden behind a partition, Zamora asks the women numerous questions about the way they look. It is only after a while that the women begin to understand someone is drawing a picture of them. Some women say negative sounding things like their “chin protrudes” or “I kind of have a fat rounder face” and “I would say I have a pretty big forehead”.
Then, after the sketch artist has finished with these sets of sketches he begins interviewing other people who got to know the original subjects in the waiting room. Strangers offer more positive descriptors about the women’s looks like, “She had nice eyes that lit up when she spoke” or “cute nose”.
When the sketches are shown to the women side by side many of them are moved by how others see them compared to how they view themselves. One woman says, “We spend a lot of time as women analyzing and trying to fix the things that aren’t quite right and we should spend more time appreciating the things that we do like.” The ad ends with the line “You are more beautiful than you think.”
Though many women have been touched by the ad, sharing it with friends on Facebook and email others criticize it for a number of reasons – one being that Dove is owned by a company that has also sold diet pills and cellulite cream.
What do you think of this new ad from Dove?
Do you think this type of ad campaign sends out a good message?
its pretty cool
I like this ad very much!
I believe that this was a good idea it can help women feel good about themselves no matter how they my look. I believe it will boost most women's self-esteem.
I think the ad was very good because most women don't think they are very pretty. I see a lot of faults with my looks and don't know how others see me.
As women, we are so critical of ourselves. I loved the concept of others who didn't even know us, describe the women in a completely different way. It struck a cord with me because I am the critical one and I am sure most people would never judge me on this or that.
I think its good and we should see alot more ads like this. We should learn to accept ourselves as we are we are all unique. Its had fir us women to actually take this to effect we are so hard on ourselves sometimes. We see ourselves and critize our owm flaws daily in the mirror. "Ughh I hate my round face and those oversized pores." We go out in the world with this thought in mind. No we may jot look like those models in tv ads but we all have our own beauty.
Despite the fact that the company that owns Dove "sold" (article uses past tense, so I'm not sure whether they still do) diet pills and cellulite cream, there isn't a statute of limitations when it comes to doing the right thing. The fact that Dove is creating a dialogue around this subject, something that so many women deal with, is to be commended. Whether or not one likes the ad is besides the point ultimately; Dove has been able to create an ad that gets people talking about the way women view themselves. In doing so, they might be able to influence the younger generation of women who are facing a similar issue. If just one of these young women then changes her outlook on the way she looks to something that is realistic, then I think that's a great thing.
I think it promotes a message that's beneficial to all women and especially to younger girls who need to grow up believing they are beautiful. This campaign promotes positive thinking, inner beauty as well as loving who you are on the outside rather than focus on products to change yourself and unrealistic images, I think this is a much needed and very positive ad.
This ad was wonderful, I didn't see anything wrong actually is was showing women that you are beautiful not matter what you think of yourself. You need to see yourself in a different light. Positive thinking is great for your soul and self esteem. Great work Dove!
The ad in itself sends a very good message. It would be nice to see younger girls n the spotlight for this given how critical they tend to be on themselves.