The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
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I think this campaign is a waste of money, time and effort.
I think it's very cool and people shouldn't be so quick to criticize EVERYTHING! So what if it's an experiment conducted by a weight management program, they came up with the idea. They wanted to see how WOMEN would respond, so duh... no men included. If the public wants to know how it would result with men included then feel free to conduct one with men.
yes please include men...
i do feel like they should have included males. especially in a society where we want to be treated fair. but i mean they did get people talking so i guess thats a good thing.
I liked the experiment and I do think that the inclusion of men would be more fair. I agree that having a strong support group helps you to make important decisions because you know you have the support of others. The brand wasn't mentioned in the video of the experiment until the end so I wouldn't have thought it was an advertisement for this company. This video made me feel uplifted because the women were helping each other. They explained their personal outlooks and what they wanted which brought mixed emotions to themselves and others.
I like the message of having it all and just focusing on the positive.
I didn't mind the social experiment. Sometimes we as women do need a reminder to slow down and embrace what we do have instead of beating ourselves up for what we have yet to achieve.
I found it boring. Sorry, I have to be honest. My experience has been to leave my plans up to God. You want to make him laugh, then tell him about your plans. I had big dreams too. I went to college, yet work part time now in a field that has nothing to do with my education. I love the job, but get paid less than kids in other states who are starting out as burger assemblers. I didn't plan for my boyfriends or fiance to dump me for the next "better" thing, but now have a devoted husband who is a great Dad. I didn't think I'd be driving a car older than my teen child, and be happy it runs, even though it has rust hole, and mismatched paint. I can't even afford Lean Cuisine although I covet it too. Let the message be these wise words, "It's not about getting what you want...It's about being happy with what you've got."
I think its their right, but companies should care more about selling quality products!
The challenge was to women and about women's views, so I think it's fine.
Advertising is lost on me, lol. I don't have a problem with it.
I liked it but I do think that men should have been included but it isn't going to take away for the intended message. We can have #ItAll regardless of gender! People need to stop giving into the media hype about body perceptions and be happy with who they are, changing themselves for them and no one else!
I think it's interesting, not sure if I like it yet or not tho.
Men should be included, afer all, they are an existential part of life and decision making. The film says women help women make truer choices. Not sure about that with the out of control feminism that is about.
it's an uphill battle for women, more so than men, and sadly lean cuisine is marketed to women. certainly a conversation starter!