Aveda Naturally Straight
80%Recommended

Aveda Naturally Straight

3.8
              Rated #381 in Hair Care
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1283 Reviews 3.8/5 stars
80% Recommended
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  • 5
    27%
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    37%
  • 3
    22%
  • 2
    9%
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This works great! I love the scent and the fact that it left my hair shiny and frizz-free even here in the hot humid South. I do suggest one thing, though...Do not use too close to the scalp as it will deflate any volume and cause your hair to look "flat" and a little greasy. It was easy to use and a small amount definitely does the trick!

Best straightening product Ive ever used, and Ive tried them all... My hair is naturally wavy, usually I blow dry straight (or as close to as possible) but then have to section my hair and use a flat iron to get the straight look achieved.. This product gets my hair almost perfectly straight with blow dry alone, frankly I don't need to flatiron unless I am going out at night or need my hair perfect... and then I only need to quickly run the iron through my hair, no need to go into the detail of sectioning it out... truly delivers exactly what it promises, I will buy this product 100% and recommend to friends!

Love this product! I have thin, shoulder length hair that has a natural wave (but not a good one)!. I've used a ton of products before and everything made my hair very sticky. I applied this thoroughly in sections. My hair looked phenomenal! My girlfriends at work asked me if I had my hair professionally straightened. I will definitely be buying this product again.

I absolutely love this product. I used it as directed and my frizzes, wild waves, and fly aways disappeared. My hair appeared smoother and straighter. Yesterday, a friend said that my hair was shining as if I had celebrity hair. I took that as a great compliment and told her what I was using. I love how my hair is not weighed down at all, the scent is AMAZING, my hair appeared straighter and shinier with each day that passed by. There is no residue whatsoever left in the hair or on your hands when applying it. I am really impressed with this product.

I absolutely loved this product from the second i started applying it to my hair! It was very light and had a nice consistency, not to mention a great scent as well! I applied it as soon as I got out of the shower and let me hair partially air dry and i then flat ironed my hair...it looked amazing! I couldn't believe how manageable, soft and shiny it looked when I was done. I read another review where someone said it left their hair greasy...I didn't have this problem at all. I have been using the product for almost 2 weeks and am very impressed with the reduction of frizz and weird natural waves! Thumbs up! I will definitely be purchasing this product again!!!

My stylist has been using Aveda Smooth Infusion products on me for a couple of years. I never purchased Naturally Straight on my own due to the price. When I received my sample from SheSpeaks - I used it faithfully for a week. I LOVE this product! It is worth the price, you have to use so very little. I have seen a noticeable difference in the amount of time it takes to straighten my hair. My hair looks healthy and shiny. All the negative comments from people saying their hair look greasy...ignore them! This product isn't made for people with naturally straight, oily hair! It's made for all us girls with natural waves and curls.

This product works just the way it says it does on the bottle! It helped to drastically reduce the frizziness of my hair, made the blowdrying time shorter, and smelled wonderful. My husband even commented on how silky my hair felt! I would definitely recommend this product to friends!

one of the best products that i have ever used for getting rid of the frizz.

Great product! Made my hair feel so soft & smooth!

Love it!! My hair is wavy and thick and this product totally helped me to reduce that frizz and style. I was able to straight iron less and almost blow my hair dry straight before I even got to the flat iron. LOVE It!!! I don't wash my hair everyday and my hair really looks great on day two.

This product is great. It really did reduce the frizz in my thick, wavy hair. It left my hair smooth and shiny. I really liked the smell of it too and so did my husband. I am a fan of most Aveda products I have tried and this one is no different.

I was impressed with this product. I have thin and wavy hair (but a LOT of it!), and I heat style almost daily, and color every 4-5 weeks, so I have a fair amount of damage. I am constantly using hair masks to combat the frizziness that can come along with humidity and damaged hair. This product is AWESOME at helping with that. It is very important to start with a SMALL AMOUNT of product and work up if you feel you need more. Also, after using for several days, I felt that my fine hair was looking a bit limp (dirty?) and I wanted it to have more body, so I just skipped using it the next time. I still need to heat style my hair to remove a stubborn wave across the back, but this product seems to do an excellent job at sealing the cuticle enough to keep the humidity out -- a battle I've been fighting for years! It also did an awesome job at "relaxing" the other waves I spend lots of time trying to straighten on a daily basis. Thanks for giving me back time in the morning from fighting my hair! *Disclosure; I was given a full size container of this product as a part of the SheSpeaks testing program.

After living all of my life as the "curly girl" I have finally found a product that give mes straight hair the easy way. After the first time I used it I wasn't impressed but after the fourth time I could see softness and the change was startling. My hair stays soft and straight and frizz free !

I used this, as well as my stepdaughter. Her hair is not as curly as mine, but has a similar texture. We both loved it !! Made our hair easier and faster to blow dry (we use large vented roller brush). Hair came out very smooth. After the third use in a 2 week period, my hair did seem to be straighter than prior to using. We also flat iron and wrap at night, so that helps to maintain it as well. I would definitely consider purchasing at !

This is the best over-the-counter straightening product that I have ever used on my hair. It really helps to control frizz and volume. It is so easy to use and it worked immediately. My hair is much more manageable and it doesn't make it greasy..as many of the other straightening products do. I have always been a fan of Aveda products and this one did not disappoint. Thank you!