I have used this product 5 times, and the results seem to be truly progressive. I am 49 years old and have what I call "old lady hair" for the last 10 years. It's lost it's shine, and is drier, which gives more of a frizz appearance. The first few times I used the product, my hair appeared longer, because the product was straightening it out...long old lady hair! Lol! Then the next time I used the product, my hair began to look softer. By the 5th application, my hair looked shiny, and youthful, almost like a Brazilian blowout! Of course it is much straighter, but that is not my personal excitement, it's the younger looking hair that excites me! Even the scattered, unruly grays have "gotten the memo" and calmed down!

I liked that it made it easier to get my hair straight. Also, its reduced frizz. I would recommend this product since it worked well on my frizzy, damaged hair

In a word, fabulous! I use just a small amount of product (about the size of a large pearl) on my long hair, and blowouts are a breeze. My hair looks sleek, shiny and utterly frizz-free. The directions say that after five consecutive applications of Naturally Straight, my hair would stay straight for up to three washes, but I noticed this effect immediately (I skipped using the product on my second shampoo, and my hair still dried sleek and shiny). As someone who struggles with frizz in humid weather, Aveda Smooth Infusion is one of the most effective smoothing products I've ever used. Thanks for making my haircare routine more efficient, and making my hair look spectacular!

My Hair is very dry, frizzy and wavy. I have done the Brazilian keratin treatment before. I love the way this product works. It left my hair after blow drying very soft and straight. No frizzy was seeing. It works just as well as the Brazilian treatment but the best is that this one is with natural ingredients. I am already hooked!!!!!!!

I have used this product six times and absolutely love how straight it makes my hair! I wash and condition my hair and squeeze out about a dime size amount on my long hair. I blow dry and straighten my hair and it is frizz free and has a nice shine to it! I received compliments from my friends twice after using it and I love the results and it doesn't weight my hair down. It has a nice scent to it and works well!

I washed my hair with my usual shampoo and conditioner.. I then towel dried my hair and put a small amount of smooth infusion into my hair. I used the blow dryer and styled my naturally wavy hair. The result was amazing, "a smooth-straight-style, with a bounce. My hair was actually not only straight but soft and healthy looking, frizz free. I received so many compliments, that friends thought I just had my hair done at the beauty

I'm truly amazed with this product! I have naturally wavy hair and it's actually quite curly in the back. I always need a flat iron to get it good and straight in the back. This wonderful product really straightened out my whole head, even the back when used in conjunction with a brush and blow dryer. While I still have a bit of a wave in the very back of my head, in the bottom layers, most of my hair is nearly stick straight. This is such a wonderful little time-saving product. Plus, I noticed my hair felt so much more softer and moisturized too after using Aveda Naturally Straight! I love this product and will continue to use it to help me save time, and give my hair a much straighter, healthier look!

This product is amazing. I've used it 3 times now. I have very curly hair. It's also very frizzy depending on the weather. I already notice a difference. The frizz has diminished significantly and it is getting straighter with every use. I highly recommend this product! :)

Really works!! I have STUBBORNLY wavy hair. Slightly coarse, and it does not take instructions well! :). I used the Aveda gel for the first time and, like another reviewer, my hair felt kind of greasy. If you have oily skin and not-dry hair, I definitely suggest using a small amount to start. It worked OKAY. No different than the other products I've used. BUT THE NEXT TIME I USED IT... Fabuloso!! My hair was already drying straighter with just the blow dryer than it ever has!! And with the flat iron, I only had to run it through once, when I used to do it a few times. I can't wait to see if after the next use it will last through a shampoo or two! This stuff definitely works!! (Smells nice too). Just use sparingly until you know how much your hair can take.

I have only used it twice so far and love how my hair feels. I don't feel like I am spending hours trying to straighten my hair everyday! I can't wait to see how my hair will behave in the weeks to come!!

Hair is noticeably straighter without before flat ironing. I love how soft and smooth it makes my hair feel. So glad I got a chance to try this product. I will definitely be buying this product in the future and can't wait to tryout Aveda's other products

This worked great on my wavy fine hair. I used a small amount less then a dime sized amount. My hair was noticeable straighter by the 4th day of using the product. I really liked it a lot because it didn't weigh my hair down or make it feel greasy. It actually tamed my frizzies really well.

I noticed on day one there was a difference with my hair. It only took a small amount of product, which I was extremely surprised by, and I noticed the difference as I was blow drying my hair. My whole morning routine of doing my hair is much easier with Aveda Naturally Straight. I also LOVE the smell of this product. I like to curl the front of my hair back, and I was worried this product wouldn't allow the curl to hold, but it does, and I don't have all the frizz. LOVE this PRODUCT!!

So i just have to say when i got my email saying i was accepted into this trial i got super stoked then a little nervous then skeptical. I am constantly doing my hair, constantly washing, conditioning, blowdrying, towel drying, curling and or straightening it and I have never found a product that 1.) Does what it says it does or 2.) Replaces my need for damaging tools and products. I HAVE FOUND IT LADIES!!!! I absolutely love this product! Its does what it says it does and better. My hair looks healthier and so pretty! I get complements from complete strangers! It is a definite must try to anyone who wants to tame the frizz and obtain that sleek straight look!

This product is great! A small amount goes a long way and makes blowouts a breeze. I have used the product about 4 times now and blowouts are getting easier. Hair is sleek, shiny and straight. Hair holds up well 2-3 days after I blow it out. Really happy with this product!