Stop the Mad "Makeover"
hen was the last time you went to a cosmetic counter within a specialty store (like Sephora) or department store (from Saks or Macy’s) to seek expert advice from the beauty advisor? Was your intention to create a “new you”, a total updated, cosmetic look, or just to window shop and see if a particular new shade of lipstick caught your eye?
Perhaps, inebriated by the possibilities of change or seduced by the tantalizing offers, this was your first flirtation with the makeup brush wielding, cosmetic maven at the store who most assuredly promised to create a whole different person, really a “new you”.
Regardless of how you came to sit in the chair and stare at yourself in that less than feature enhancing, fluorescent-lit mirror, you find yourself suddenly credit card slip in hand, lugging home hundreds of dollars of cosmetics. Then the sinking feeling slowly starts to permeate your gait. You know you will leave those bags untouched, unopened for days, as you grapple to overcome the “why did I do that & should I return it” syndrome. The symptoms are easy to recognize ? from buyer’s remorse to guilt to indifference - but the cause is less obvious. Simply put, you do not know how to begin to duplicate the beauty maven’s Edward Scissorhand approach to application, and even worse, are not sure that her vision of what you should look like is even right for you. You looked great when you left the store but creating this “new you” is now a blind date with your mirror.
Ladies, you have been the victim of the dreaded “makeover!” How do we know this? We are Tina Hedges and Beth Ann Catalano, co-presidents of twist and have over 40 years in developing, marketing and selling products that (we hope) you buy at cosmetic counters. And, of course, as beauty experts, we have a definite point of view on how to recover from this first date with lotions, potions, blushes, lipsticks, foundations and brushes as well as how to get the most information and service from your local beauty advisor.
reating any relationship takes effort. Creating a relationship with a beauty advisor is no different. Attraction, a good impression, chemistry, good eye contact, thoughtful questioning, and committing to see each other again is the beginning of a friendship. Perhaps, a single, casual, one nightstand is all the other party wanted and you feel taken advantage of when you open your Amex bill. In some cases, there is no other way to say it, you feel made-over, rolled-over, coifed, plucked, dusted, glazed and just plainly, wham, bam and thank you Ma’am-ed. And this feeling lingers, making you recoil slightly the next time you walk thru the aisles of the beauty department. Could this describe your feeling about the advisor at the beauty counter after your last “makeover?”
Beauty advisors are knowledgeable consultants. Connecting and finding the right fit is key. Posturing yourself with the right attitude will help you gain valuable service and information from a beauty professional. It is also necessary to become your own expert and develop the right relationship with yourself, so here are a few of our thoughts:
Remember, take control of your newfound expertise. No one is an expert, at first. If you have selected the right teacher, are committed to learning, and are open to discussing options, creating a relationship with someone that can help you look and feel more confident, sexier, and more beautiful is like, well, like finding the right love affair.
Uhmmmm, sounds like that French playboy both of us fought over the last trip to Nice?. But that’s a different lesson?.
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block77 | KANSAS CITY, MOI try to avoid the counters at all costs, but having run out of my favorite lipstick I tried to run and just pick it up and go. Now I know that just having a baby I was waltzing around with some major dark circle. So ever-so-helpful 12 year old counter girl decides to give me some free samples of anti-aging cream and eye cream with her name on it. Hormones and all I actually cried on my way back from lunch. No it wasn't a makeover, but a huge blow to my sensitive emotions.
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tracyvan1 | Hastings, MIDoes it cost anything to get your make-up done at the counter? I have always stayed away because I thought is was for more high maintance women. I am just a regular gal myself.
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shadowdancer | Malden, MAI am addicted to make up! There I said it. The make up artist in Sephora wanted to make me up yesterday and I was all for it till I realized she was going to use the sample off the shelf that everyone had used AND a brush that had been used on someone else. That was it for me. I have never had my make up done because I am afraid of bacteria that grows in make up touched by everyone. My friend got conjutivitis. Where can I go to get made up and NOT have to worry about this. My hairdresser does not have this service.
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marrbear | MEDINAH, ILNot sure what I need concerning makeup anymore. There are so many colors, types and brands. I like the idea of being enhanced also, not changed.
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Guardian | Oak Island, NCThe last time I had a makeover it was one of those ones where you pay them and they take a picture. I figured I could take it home and look and do what they did. No only did I pay too much, the pictures were terrible, they made me look like a street walker to put in mildly. I threw the pictures away before my family could see them. These tips and information will really help me!
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kerribug | PENSACOLA, FLwow i can use all the help i can get i have never really learn how to makeup on the proper way and my girls tell me this all the time
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pegleg26 | Decatur, ILI need face powder. These tips will give me the information I need to make a good choice - I hope! :)
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nicafrank | Littleton, COA great place to get a makeover is Ulta. Because their products are reasonably price, for the most part. Or, if you like Mineral Makeup, try a bare essentials for a makeover. I love their products. They work great!
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lisaez1 | Bristow, VAI thought I was the only one who left makeup counters with tons of stuff that I never use. This is a great thought process that I may try in the future.
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ccarlyle | Carthage, TNI have a family member that owns a make store in a mall. At no cost to you: they do make overs (you choose colors or they will) and you can try any color on 1st. If you have the TIME go to these make shops find your colors but it does take some time. I think it better than drug store and hoping it likes good or be out 5 bucks.
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gypsygoddess | SANTA ROSA, CAGreat advice, especially eliminating the word "makeover." Really made me look at updating my look in a new way and how to approach making changes. Thanks!
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sherryf69 | spartanburg, SCi think these makeup counters are set up to sell you something,,as long as they make the sell they really dont care how it looks on you...on the other hand,,ive put them to use hen ive found one that i really liked by stopping by the makeup counter and trying a new look right before a date..
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christalc | TOMS RIVER, NJThanks for the great tips! Some of those advisors at the make-up counters leave you with your head spinning! They try to push everything on you wether it looks good or not! Last time that happened to me I left the counter and went to look at another brand. These tips will be very helpful next time I go to the department store!
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missmichelle22 | Taylor, MII love these tips! I've always been intimidated by the people working the make-up counters and never felt it would be worth my time since I knew I'd never be able to duplicate the look. Now I have the tools to change that around! Thanks.
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baroqueholly | Norfolk, MAEvery year or two I do visit a make-up counter - but I ask for an 'update' to my look. This gets the advisor thinking more in terms with your current look.
Love the idea of 'see one, do one' !
I also explain up front that I will not be buying anything that day - this way you can walk around after and see how you like the look, how well it wears, and how it looks in non-store lighting before you buy it. I alsways get the advisors card when she writes down what she used, so she gets credit for my future purchase.
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