I was buying another cheap brand that wasn't washing my clothes as well. I came across a promotional coupon to try this and it happened to be on sale at my local store at the same time. I bought it and was pleasantly surprised. My clothes came out brighter! Even a couple old stains on my table clothe for Thanksgiving that weren't removed after a few washes in other detergent came right out with this one. The other reason I was hesitant is that Tide was known for being harsh on skin and my fiance use to be allergic. Either it went away or they changed their product for the better because he does not have any problems with it. The only issue I have is the price. It can be simply outrageous and when you're in a big family that has to do a lot of laundry on a regular basis, you want to save money where you can. I still love the way it cleans clothes and the smell is divine. I also find my clothes are still quite soft even without fabric softener.

I can't get over how great ANY tide product is. The smell is great, clothes fade less, and the detergent isn't harsh at all. I just hate how expensive it can be. I can save money with the electric and that's great but a $14 bottle can really damper my mood. :/ I still prefer ride over any other!

This is a remarkable product. Working to clean our clothes & a better environment Tide again gives us their best!

Love Tide.It does the best job at keeping my kids clothes clean.

I love Tide and was unable to use the Tide you all sent me. I have a HE washer and the detergent wasn't for an HE washer.

Tide is the best! The coldwater worked just as well as my old favorite Tide

I was part of the Tide Coldwater program and was a bit skeptical at first - I had used another detergent for years and was really determined not to switch. I was pleasantly surprised. Halfway through my bottle of Tide Coldwater, I went to the store and purchased my second one. I am happy to say that I LOVE Tide - and am a happy convert. Not only am I saving energy, but my clothes look and smell better. Great job, Tide!

I can't tell you how many times we have tried other less expensive products ONLY to be disappointed and we ALWAYS end up with Tide AGAIN! It actaully works. The tadd bit more is worth paying for!

Tide only det. for our home. Even after dryer miss spot, pretreat and wash comes right out.

This product worked wonderfully! It cleaned my boys' stained clothes better than other detergents and left them smelling great!

Works well on stains, and it leaves clothes smelling great!

Tide Coldwater works better than my other laundry detergent, it's not as harsh on the clothes and it saves me money on my Electric bill as well. I just hope Tide will send out Coupons on a Regular basis!!!

I really love tide cold water, works well on stains and I especially like the smell on my clean clothes!!!

I really loved using this detergent it was fun to use cold water and watch the stains being removed that other detergents with warm or hot water not being able to remove the stains. it made me happy to use cold water , have a clean wash, and save money to boot. you really can have it all!!

LUV IT!!!!!!!!!!!!!!!! I am so happy that i can actually wash a load of whites without hot water and actually see a "brightening effect". Tide Cold Water worked great on my towels, sheets, and boyfriends sweaty undershirts. Everything cam out clean, Clean, CLEAN!!!!! Thanks Tide!