When the box first arrived in the mail I of course opened with glee because first off I love Downy and second...did I mention I love Downy. I being the "follow the rules kind of gal that I am"... {cough} read through the instructions. *How to Use: Downy UnStopables go directly into the washer drum to infuse a fresh unstoppable scent. Shake a little or a lot into the cap. Toss into the drum of HE or regular washer before you start the wash. Drop in any machine-washable cloths, towels and other fabrics. Enjoy lasting fresh scent. **DO NOT PUT INTO YOUR LIQUID DISPENSER OR DRYER. Use with or without fabric softener. Ok directions read and understood...check! I immediately use in my next two loads of laundry. Jeans and then towels. Upon removing the jeans from the wash they were a bit over powering in scent because my fabric softener is scented as well. My towels smelled SO good. I do not add fabric softener to my bath towels (so they are more absorbent). The best thing happened when I pulled a towel out of the bath cabinet almost 2 week's later. They still smelled fresh and not that stale "I've been in this cabinet way too long" kind of scent. A fresh "I was just brought in from the laundry scent"! I loved it! I have made the choice to continue using the Downy UnStopables for my towels and sheets. Oh you really have to try this on your bed sheets. I wash mine weekly and they still smell great although dirty at the end of the week. You can find Downy UnStopables in the laundry aisle in your supermarket. With two choices of scents. Fresh - Clean, Airy, Crisp Lush - Luxurious, Relaxing, Romantic