When you consider this question for yourself, you may think "in comparison to" who or when? For example, remember how long it took your mom to do her hair and make-up before she took you to school all those years ago (and wasn't a re-application of lipstick a must before entering the grocery store?). Another comparison point might depend on whether or not you were in an urban, suburban or rural setting. City-living women tend to prioritize outward appearance a bit more, as they've got a lot of inspiration for looking their absolute best on those bustling sidewalks.
I'm in the low maintenance morning prep category myself. Since I work from home, the main thing to accomplish is getting dressed and having breakfast in a timely manner so my dog and I can get a good morning, pre-work walk in. By getting an easier "wash & wear" haircut, taking showers at night, and so on, I think I've got it down.
How are things different for today's women? As you've gotten older, become a mom or just gained comfort in your natural "look," how has your morning routine changed?
1-19 mins|I'm low maintenance. I have to be.
20-30 mins|I like feeling like I'm starting the day on the right track.
31 to 60 mins|I give extra time to my hair and makeup, because "I'm worth it."
More than 60 mins|I may be going off the deep end, but I really enjoy my morning ritual.