expensive This product does what it says it does. And smells so good! I do feel as if it is really expensive and wish they could drop that price a little - I know, as long as we pay it, they won't drop it.

I love the fragrance and softness it gives my clothes. The smell lasts a long time

Downy fabric softener is all we use in my home. It's the only one that everyone can agree on and the fragrance lasts.

Love it Smells amazing and the smell lasts a while after being washed

Great scent. I try not to use chemical fabric softeners. But this smells heavenly. Not too strong. I use it on bed sheets and pillowcases.

I love the way it makes my clothes smell and feel. When I walk out side when my clothes are drying in the dryer, I get the scent from the dryer vent leading outside. Oh my, it smells soooo goood!!

This vanilla lavender scent is so rich, it's almost decadent. It leaves such a nice scent and makes the clothes s-o-o soft. It's more expensive than regular Downy, and a rather feminine scent not really appropriate for work uniforms and men's clothes, so I ration it out for the special dresses and bedding for the female portions of our household.

Love the smell of these

Love this product, the scent is wondeful, a smell I love on my sheets. Smells like lotion I would put on after a shower. A new favorite for me, I have bought it every time I got low on a bottle.

I LOVE the smell of the lavender vanilla and actually will try to "hide" it from the kids so they will use the normal down for their stuff and keep the "special" stuff for sheets and towels. The smell is incredible and really seems to last long after the wash cycle. It makes everything smell extra special and thee is nothing better than the smell of fresh sheets!

It is my favorite fabric softener because it is effective and it's smell.

This is my favorite scent. It's not overpowering and it has such a soothing scent!!

This softener not only makes clothes feel soft and touchable, the smell is GREAT. It really makes doing laundry a lot more enjoyable when you know the outcome. Wonderfully soft clothes with tremendous smell power. I highly recommend it. And if you think the smell is to strong. put only half the recommended amount and you will still get the great product even at that strength :)

Lavender fabric softener in my sheets and towels = dreamy!! Love it!!

I love love love the smell of this product, I wish it was a bit cheapr, but it is a nice splurge from the day to day detergent, it is a special treat everytime you get into bed. This is a must have and can you imagine what house guest would think, they would think you are the hostess with the mostess.