I think their products are very affordable and some are actually good quality. Not everything is great but you can't beat the price.

Elf is an all around great product, depending on what you purchase. I love their eye shadows and smokey eye kits and would absolutely recommend those to anyone who is looking for a simple, cheat and well put together product and long lasting wear. I use the smokey eye palettes on a daily basis and they're my go-to product! The lip products are decent. I think that you could find a better brand due to the chunky ness and dry ness that the lip sticks leave on your lips but they're good for short time wear. I would also recommend the smudge pot eye shadows! They're amazing and great quality!

e.l.f. cosmetics is an example of a great drugstore makeup product. I have tried many elf cosmetics - from primers to lip sticks. I personally use the eyebrow wax and powder set almost everyday. It gives a natural looking brow without going too far overboard. Although I like the foundation primers, they are a bit of a rip off. The packaging is quite deceiving to consumers by making it appear that the container holds more product than it actually does.

For the price, I think they get the job done. I have been a fan of their eyebrow kit for a few years now, and at $3 it's a steal. I've tried a few of their brushes and its been hit or miss depending on the brush. I love their kabuki brush, but I hated their angled contour brush. Their fake eyelashes are $1 each which I love, since I always ruin them after the first wear anyway.

I love e.l.f. Cosmetics, especially their brush line! Their prices are definitely a steal and they have products that can be totally true gems, like their blush and contour palettes. One of the best drugstore makeup brands out there!

great make-up for a great price! I have loved every ELF product I have tried. Great eye shadow, eye liner, and mascara.

Good product for a fair price I love the e.l.f makeup line there are some great produsts. The only product i would not recommend is the liquid foundation. It does not seem to match your skin tone and constancy is very thick. But for the price most of the products are great. The mineral primer is the best.

I absolutely adore E.L.F! Their brushes are honestly the best I've used, and for $2-3 a piece, they work wonders. No shedding, no leftover residue and they clean easily! The only reason I rated the brand a four-star is because I have a love-hate relationship with their lipsticks :/ But other than that, the makeup brand is awesome!

Great quality product for such a cheap price. I love it!

Good cheap brand Most o the time elf products are pretty good especially for their price point. Some products obviously aren't so great but the do work well

I love e.l.f cosmetics. They make products that are quality but for a price I can afford without breaking the bank.

Average Makeup Brand E.l.f cosmetics has some good and bad products just like any other makeup brand. The quality of the products seems to match the price point and others seem to be a steal for a good payoff. The baked eyeshadows seem to be very pigmented and affordable for the consumer. I recently purchased a highlighter palette the other day and was not pleased with it at all due to the chalkiness of the product and it seemed to be more of a white shadow than highlighters. Some of the brushes are really good. Overall e.l.f has done a good job with their products.

One of my favorite makeup companies E.L.F is one of my all time favorite makeup companies. I love how affordable they are. You can try a few items without being afraid of breaking the bank. All of my eyeshadow brushes are made by E.L.F and I was able to get several brushes. Some of their eyeshadows can be hit or miss depending on what type of eyeshadow it is. Their primers are amazing and I love using them. There lips are really good and I love wearing their lipglosses. It's a great company and I love how affordable it is. You definitely can buy a full face of makeup for under $60 depending on what you buy. Definitely the company to check out.

I have to tell you I went and used our member offer to E.L.F and I received my items the other day in the mail and I LOVE THEM. It was low cost, shipped very fast, great quality, love the colors.. I have been telling everyone I know. GO LOOK!

i love ELF!! i have been using them for a while now for all my eye needs. the eyeliner marker is AMAZING and their nail polish removing pads make my self pedi's a breeze. Great money save, quick delivery and great deals.