I have tried other high end primers and they didn't work as well as this one. I work in a cosmetic store and have tried LOTS. I think it was rated #1.

I love his primer but not the package I feel this primer gives a pop to my eye shadows and it actually stays on for a very long time with no crease I'm so happy it's worth the money for sure

I have used this product for years, its a bit expensive but WORTH IT! I love it to death!!

This product is fantastic and well worth the money. Yes, it is a tad more costly, but so worth it because it works. It allows your eyeshadow to last longer throughout the day and not fade or get ruined with creases. It doesn't take too much product to cover the eyelids, so the bottle will last you a decent amount of time. I love the new wand shape because you get more product out of the bottle that way. I also want to add that although I love the design of the bottle, I can't get as much product out of it as Shadow Insurance. I love it anyways. The one in Sin is gorgeous!

I have used this product three times so far and I'm really impressed with how long the eyeshadow lasts during the day. The only thing I don't like about it is that it's a little hard to wash the primer off with cleanser wipes. I would definitely recommend this product!

I LOVE this stuff!!! It makes my eyeshadow last so long without creasing and my colors are much brighter.

I wish they can change the bottle shape!

Ever since I got this for Christmas there is not a day that goes by with me wearing eyeshadow without me first applying this. It seriously makes my eyeshadows more vibrant and definitely makes them stay on all day! I was completely amazed when I first began to use it and continue to be amazed! Yes it is a little expensive but I definitely think that it is worth ever penny!

JUST LOVE THE WAY MY EYE SHADOW LOOKS AND HOW SMOOTH THE COLORS ARE AND HOW WELL YOU CAN SEE THE DETAILS THAT IN THE LOOK, WHEN YOU HAVE NO CREASES AND THE APPLICATION IS FLAWLESS!!! I LOVE IT!!!!

I am in love with this eye primer! I have used many others and this one works the best! My e/s goes on smooth and the staying power is great!! I have very oil eye lids and this helps with that too!!

i am in love with this primer! it works so well and keeps my eye shadow lasting the entire day!

Worth the money. UD is generally a higher-end make up line, but this primer has yet to really be rivaled to anything else I've tired that promises to extend the wear of eyeshadow, eg paintpots, cream shadows as a base, shadow bases that are too thick in consistency

This stuff is a miracle! If your eyelids are oily, don't use a lot! Dot it onto your eyelids and spread with your ring finger. This stuff will last you all night and day. A lot of people hate the tube (and I'm right there with you) because it's so inefficient. That is the reason why it seems to run out so quickly: the tube doesn't let you use it all. Here is a tutorial on how to cut open the tube to get all of the product left inside: http://www.bellasugar.com/How-cut-open-Urban-Decay-Primer-Potion-940116 I did this, and it was like Christmas! There is SO MUCH of this fantastic product left over!

I LOVE, LOVE this product! I like to watch a lot of makeup tutorials, and in a good chunk of videos the girls use this primer, so I decided to splurge from the drugstore. I prefer the Champagne vs the Nude, only because I don't like to do a handful of colors on my eyes, so the Champagne substitues for a brow highlighter because if the slight shine and sparkle. I do have slightly oily lids, and after about 8 hours of active wear my eyeshadow does get a bit greasy in the crease, but nothing too crazy. I recommend this product to any eyeshadow lover!

I am completely IN LOVE with this stuff! A make-up artist and owner of her own make-up line actually suggested this to me to use with her product. It's the greatest stuff! It makes everything go on so easily and stay on until you take it off which is still just as easy as without it,surprisingly. I use it with mineral shadows, like Lime Crime, wet and dry. It works with pressed and cream shadow too. It's worth every penny but price could be my only complaint, I save it for my more expensive products and when i need it to last all day. If it was just a few bucks cheeper I'd wear it every day. It's like magic and I love the cute bottle!