I received a free sample of this product to try. The product states that it's easy to use and gives professional results. I attempted to follow the directions stated on the box, but keeping the application comb vertical while applying to all sections of my hair and applying even pressure was not possible as I went around my entire head. The comb did not cooperate with the process, either, as my hair is a bit wavy and thick and would get stuck in some places, requiring me to pull down some. Application was not even in all places. I carried on with the process anyway. I did get some stripes throughout my hair. Once finished, my hair did have highlights in it, but perhaps more than I wanted. After a couple days, it seemed to look less bright and more even, though. I am more satisfied now than I was after the initial process. For that reason, I am giving it 3 stars.

I'm somewhat happy with the results but I did find the mixing of the chemicals to be messy - that powder got everywhere. You really have to be careful with the applicator. If you get anything except straight, solid lines, you're screwed. It will appear like blobs and chunks of lightened hair. This is bleach, so be extra careful with what you wear and what towel you use. Bleach is also tricky to time out. 25-45 minutes is a pretty big window and once you wipe it off, you're done. You can't go back and lighten those skinny strips of hair. I'm glad I tried it and lucked out on the right color and I would be better at it next time - it takes a little getting used to.

I followed the directions to the letter. I had to enlist my husband to help me. As far as this being quick & easy- quick yes, easy not so much. I held the brush as instructed and my it still clumps the cream on at the top where your supposed to be the easiest with it. The color definitely lightens up, in fact a few areas looked almost platinum to me. Even with the minimum time frame it's not consistent, I refer to my colors as calico. I have 4-5 different shades of blond/brown in my hair. The product would probably work great with some tweaking to the application, or lots of practice. I honestly don't think this is

Received my kit and was disappointed that it didn't make a big difference in how my hair looks. Easy to use, but disappointing.

I was excited to try this product, first I had to wash and straightened 2 days before I have curly shoulder length hair and it has to be straight to run the comb through. The whole process was easy but would be so much better if I had someone to help me! The parts of my hair that was hard to get the comb even on the back to run through was a little blotchy and the highlights are a little bit noticeable nothing extreme! I left it on my hair about 35 minutes I should have left it in 50 minutes to see extreme results, would have try it again Yes but next time I will have someone help me out!

The brush with the product was a little difficult to get through my hair evenly, but I think overall the end result turned out pretty well.

Okay, so I can't say that I hate this hair color. I mean, it's a highlighting kit with a new applicator. Not exactly rocket science. Minus the fact that the product didn't mix very well despite shaking it for what felt like 10 minutes. As I started applying the product, powdery clumps came out, and then the actual applicator became plugged. I had to leave the product on for about an hour to get the color results I was looking for, and even then they were uneven. With that said, it wasn't the worst thing I've ever done to my hair (Hi, 1992 perm while in the second grade).

I was very excited to try the new L'Oreal Glad highlights kit since I have colored my own hair at home for years. The directions were easy to follow and the process was simple enough. However, I think it would have been easier if someone did it for me. It was too difficult to get the back of my hair to make sure the tool was used correctly. The color turned out okay but I am not completely happy with it. I have used highlight kits in the past that have worked better with better color. This kit seemed to make my hair almost orange tinted and that really didn't make me too happy. Maybe it was the color of the kit combined with the hair dye I use on my entire head but I may have to wait before using this product again.

Love the product but I think they should rethink on the brush. The color came out good it was just applying it that was the hard part maybe come up with a brush that is attached to the bottle of color

I received a free sample of this to try. Somewhat easy to apply. Low cost alternative to salon highlights. Would use again.

I received the L'Oreal Paris Superior PreferenceŽ GL70 Dark Blond to Light Brown to highlight my hair. Having colored my hair at home for 20 years with success, I was thrilled to try this new product from L'Oreal. Unfortunately I think I should have had a darker kit. The highlighter completely changed my hair in a bad way. My hair turned orange! I followed all the instructions to the tee & timed it appropriately. Frustrated, I waited a week while conditioning my hair for a fix. In the end, I had to use an all over color to correct the embarrassment. As I stated, I think I received the wrong color lift. Maybe the right one would work for someone else.

So I did this 'project' all by myself. That was a big mistake. Maybe I'm just old fashion, but I find using a brush very difficult to use. This probably would have gone better had there been someone else to do it for me. I do perfere just a bottle of color/ one that gives high lights. I not for all the extra 'stuff' to do. It has to be easy, or it's just not going to fly. My hair feels very very dry. I've given myself a hot oil treatment, and plan to re-color my hair in a week or so. This will be hard on my hair, but fortunately my hair is not supper long, and will go ahead and do it anyways, with a good conditioner. Honestly cannot recommend this product. It's hard to use, and usless you have eyes in the back of your head, you are going to make noticeable mistakes.

Did it myself, followed directions. Applicator got clogged right away. Tried to make it work by cleaning it with tiny straw brush...no luck. I think product is too thick for this type of bottle-applicator. Made mess everywhere. Also brush did not apply product evenly onto my hair and now I have highlighted patch on my hair. I would give five stars to after color shampoo.

Sorry, I am not a fan and will be purchasing another hair color to correct what this product has done to my hair! I have dark blond hair. In the past I have highlighted it using paint on kits and the kind with the cap. I have also had it professionally done. I haven't had highlights for a couple years and six months ago colored my hair a slightly darker shade. I am just mentioning this because I have previously had good experiences with hair color both at home and a salon. Sadly, this was the worst I experienced so far... I carefully followed the directions and only left the dye on my hair for 15 minutes rather than the 25-30 minutes in the instructions. I found the bleach really bleached my hair much more than I expected and not always a pleasing color. Some of my hair is orange and some platinum. Since it was the kit for dark blond/light brown hair I expected more subtle highlights. But I think it was pure bleach rather than a pigmented hair color. The comb included in the kit has got to be the most awkward method I have used for highlights. You have to get it perfectly straight and I found it difficult to distribute the dye evenly. I think the learning curve is too steep especially with such a powerful bleach (I left it on half the suggested time and still was bleached too much). On the plus side, the color would be pretty if professionally applied and it is shiny. I have had success home coloring and home highlighting in the past, but not this time. I am embarrassed to leave the house. I just dried my hair and saw the results and am kind of upset. This is the first negative review I have written in a long time. It might be good if you want very light highlights, but I think there are other options that are easier to apply and more forgiving.

I like the idea of this product, but it did not work well for me. To begin with, it isn't something I could apply myself. To reach the back of my hair I had to have a friend help out. The product didn't apply evenly with only one stroke of the applicator brush, so we had to go back and directly squeeze some out of the tube. My end result isn't terrible, but you can only see the highlights on the top of my head. If I throw my hair into a pony tail I look like a skunk. Next time I want highlights I will rely on an expert at a salon.