This product works great. It makes my eye shadow last longerm it is more vibrant, and no longer creases. So worth the $1 price!

Does its job. I like it. I use it every day. It's not the BEST primer that's out there but you could survive on this especially since its only 1 dollar!!!

I love e.l.f.'s primer and for the price you can't beat it. I've been a user of urban decay's primer potion but since finding e.l.f.'s I've been a loyal user of theirs.

This product is a must for every girl! It is essential for every makeup bag! Prevents creasing and provides long lasting wear for your eyeshadow. For only $1 you will not be disappointed.

I love e.l.f.'s eyelid primer! It really controls the oily eyelid problem really well. UDPP's bottle design makes it difficult for a consumer to take advantage of every bit of primer. Whereas e.l.f.'s tube makes it easy to use.

i totally agree, like you said, "I purchased this product at Target, which now carries the e.l.f. line. It was $1 in stores. The purpose of this product is to act as a base for eyeshadows and increase the time of wearability and decrease the, well, creasing. This product also makes shadows more vibrant and true to form. I have previously tried Urban Decay Primer Potion and the Too Faced Shadow Insurance. They are far too expensive to repurchase on my college budget. I was excited when I came across this product! I purchased it right away and ran over to my local Ulta and swatched them against the previously mentioned products. The effect is the same as UDPP and TFSS. And at a fraction of the cost. I would highly suggest it for those on a budget and those who are looking for a good primer for their eyeshadows." i agree with all of this. no regrets.

I'ts a great product, even the cream eyeshadows which from personal experience crease just after putting them on, stay put with the ELF primer, I would re buy anytime!

A really good product.

This product is very good. I would were this product everyday. I would recommend this product o everybody!

I love e.l.f. cosmetics. While not everything they have is amazing, most of it actually is which is surprising with the low prices! This primer, for only $1, is great. It's easy to apply and does a nice job.

Love it! I really like this primer. I didn't think it would work because it's only a dollar but it actually does!

Love E.L.F. products period but this eye primer is a heaven sent for someone like me who always has problem with long day wear of eye makeup. Its a must have and price of course is amazing

E.l.f eye shadow primer is the first and only eyelid primer I've ever used. It goes on so easily, especially if applied with the brush and then smoothed into the skin with the tip of my finger. This primer really makes the eye shadow last longer and makes it brighter. I am one of those people who tend to rub my eyes forgetting that I have makeup on but with this primer very little eye shadow comes off after I rub them. I love it.

This is super good, and cheap! My eyeshadow stays on longer and it doesn't crease. For a $1 its wonderful.

I absolutely love this makeup line. I do not wear makeup on a regular basis but when I do it is this line. It is offered at a great price and works fantastic.