It doesn't dry out, and it usually stays on for hours. I'm not a big fan of the brush though, so I use it with my angled liner brush.

If I need some dramatic eyeliner to perfect that wonderful smokey eye look, this is what I reach for. It stays put for hours and hours. It's very easy to apply once you get the hang of it, as well. The brush would be a little more helpful if it had an angle to it, but I've had no problems using another eyeliner brush instead of the one that was included. It doesn't smudge, and it goes on bold and dark! It's not something I use every day because it takes a minute to apply it, but I know what to use when I need something I can count on. Overall, it's great. Just make sure you put the cap back on the jar and clean the brush regularly for best use.

If you're a fan of gel eyeliner, this is perfect for you. It is easy to smudge out to not be so dramatic, but stays put enough after awhile.

I never understood why this product got so much love. At first, I thought it was an okay product. i wasn't really impressed after switching from Mac's fluidline so, I decided to try other brands. It wasn't until I tried other brands that I realized how awesome this product was. It was even BETTER than the fluidline that I onced loved. It doesn't dry out as quickly as the fluidline, it hardly smudges and the price is decent. What more can I say? I've only tried the black so far so, this review is specifically for the black liner. I'm sure the others are equally as awesome though.

love how it makes my eyes pop, and it lasts long!

I love this product. I've used a lot of different liners and this is the one I always come back to. If you have a good eye primer before putting on ANY of your eye makeup you will find less smears and smudges.

I love gel liners. Add this brand to the list. You cannot go wrong purchasing it.

Love the gel eyeliner. So sleek!

Staple Item! My staple for sure. It is true to its color, super black. I have used this since high school and still do. I am able to create the wing effect so easily with this. I did buy a long liner brush though because since this one is small I feel like I have more stability with a longer brush. But the product is wonderful!

LOVE IT! I love this product so much! The pigment in blackest black is very dark and lines the eyes so well. The charcoal is really useful for creating a smokey eye. While the brush isn't the best, it's still useable and can get very close to the lashline. You can find it in just about any drugstore that carries makeup. The formula is really long wearing and stays put even if I rub my eyes on accident. When I first bought the jar I thought I would run through it really quickly but even though I use it daily, one jar can last me upwards of 6-8 months. Just be careful because it may dry out by then. Either way talk about bang for your buck!

Go-to Product! A go-to product. The brush isn't the best for application. Can dry out before it's half used but if you know how to extend the life of the product it can last much longer.

Best eyeliner ever invented This is an almost every day use, I only use the gel liner. It's less irritating to my eyes than the sticks.

LOVE this the brush is nice, colors are intense and the gel goes on nicely and stays very well!!!! Its a must have for me!

I have tried a billion different pencils, but can never get a line enough line or my line is thicker on one eye than the other. Need less to say, I am not a makeup expert; this product actuallly made me feel like one. Goes on so easy. Lasts all day/night. Easy to remove.

This is in my opinion the best gel liner on the market right now. It goes on perfectly creamy and opaque. Easily blendable and can be made into any width. After about 30 seconds doesn't budge until wash time! This product is not difficult to remove and I would recommend this to anyone. I will buy tons more in several shades!!!