The best thing about Elf is the price. It is super affordable. Most of their products are very good quality but there are some products that aren't the best but that is expected when a product is so cheap. For the most part though Elf is a fantastic company with a great price.

I love how ELF is so affordable and has a large variety of colors and products to choose from.

I've been using elf for a year now, and I'm obsessed with it! about a month ago they started the sugarkiss line, for younger women (brighter colors) and a bunch of new studio stuff. It was right after I submitted an order, I can't convince my husband to let me order again, but I can't wiat to try the now products!

Love E.L.F.! Cheap but great! The only downside is the shipping costs.

elf products are great...there facial whip is soo great adds a shine to the face and it cost only a dollar..wow canot beat that.

i have a cart full of items - thinking i am going to add some more studio line - but want to try it out more first before i order it all. i did a code for buy one get one 50% off (i think) and since the order is over $75 I get free shipping - so it's about $60 - so that's pretty good for all that i am getting.

I love their Studio Line! The brushes are amazingly soft! A must-have.

great value...i have most of the products (with the exception of the brushes and new eyeshadow/blush). I really enjoy every aspect of the studio line...the packaging is sleek and nice with a NARS look.

I recently purchased from this line..I've heard so many great reviews...my order is on its way!

E.l.f is amazing

I love e.l.f. The complexion perfection is awesome! The cover stick is a great concealer. The mineral lipstick is one of the best I've ever used. Get it in Royal Red if you can. It's a nice golden red that is probably wearable for every complexion. I'm fair skinned with rosy tones and it looks great on me. Reds usually look awful on me. I have a number of their products and love them all.

I love their products... very cheap and great for my skin. I have very sensitve skin and non of their stuff bothers me.

Been shopping at e.l.f for years. I love it.

I liked their products. I bought them inside a grocery store. I was drawn in! I loved it. I got a eye pencil, mirror, the BEST tweezers EVER, eyeshadow for myself and a gift, 2 screw up paintbrush lipglosses, and a pack of oil absorber sheets. The quality is good. No rashes. Lasts a while! I love it.

I LOOOOVEEEE e.l.f. products!! I actually found them at grocery store..but they are compareable to brand name products. They are extremely soft on the face. A MUST have! and EVERYTHING was $1! :)