The smell alone is what gets me, but the softness of my clothes is definitely a huge bonus!

Great product, I use with our sleep wear perfect!! Soothing

Who needs a candle when washing with Downy Simple Pleasures! Not only will you clothes smell fabulous, but your house will too!! This fabric softener will have you clothes feel as soft as cotton and the smell lasts even after you have worn them. A must buy :)

Love there fabric softner. Have been using for year and will continue.

I absolutely love love love Downey. The smell and how it leaves clothes feeling so soft are the best! I use this on my beddings and boy, I can lay in my bed forever. Great product that enhances my personal experiences with clothes and blankets :)

Best smelling fabric softener on the market. If you want nice smelling towels and sheets....this is the product to buy!

It's not washing clothes without it...You just miss that beautiful scent! My clothes are soft and cuddly! I love this product!

I love the smell of this and the scent lasts a very long time. I wash a comforter with this and it lasts for days.

I love the smell of this Downy. It always makes my towels super soft and they always smell so fresh and clean.

Love this and. It's what I use as a extra step in peaceful naps for daycare linens

This is the only fabric softener I would recommend.It smells great and makes my clothes really soft.All the varieties I have tried smell wonderful.

This is by far the best smelling product by downy. It smells great and is long lasting. It is worth the price!

LOVE IT, THE SMELL LAST ON THE CLOTHES. THIS IS A MUST/PLUS IN MY HOUSE!!!

Wonderful softener without being too strong. The scent lasts quite a while too. Love downy.

I am a Downy mom. I love it. Lavender is my favorite. I like that the smell lasts on my bedding.