Great product I love this toothpaste. Even though I drink coffee daily, this toothpaste helps keep my teeth pretty white.

Colgate Optic White toothpaste I love this toothpaste. This is the only one I use and I stand by it faithfully. This is the perfect addition to your oral care routine if you want to keep your pearly whites pretty and white. I literally get compliments on my smile every single day. I recommend this to all my friends and family and they all love it. Follow me on instagram (CorieHoopz) 😁🥰💜💜💜

This product really does whiten your teeth. There are so many whitening pastes now, it's hard to know what works. This one works! Leaves my mouth feeling clean and fresh. When I first used it, I could taste a hint of the whitening strip taste, which I don't love, but knew it was gonna work. For the price, I think it's great!

I like this toothpaste. It is the only whitening toothpaste I've used that actually whitens my teeth and freshens my breath and is long lasting. I would definitely recommend to everyone.

I love this toothpaste. It helps whiten my teeth and keeps my breath feeling fresh throughout the day.

Tastes and smell fresh and does a good job whiteing teeth.

It's hard to say for sure that this product has made a difference on the whiteness of my teeth (I don't really have a before/after picture) but in my opinion my smile is brighter and whiter after a few weeks of using this toothpaste. The chalkiness of the paste took a bit of getting used to after using a gel for the past few years, but I don't think that takes anything away from my positive opinion of it overall.

This is the real deal and it works to show visible results, priceless!!

Works great at whitening and leaves your mouth feeling fresh and clean. I am a heavy coffee & tea drinker and this keeps my teeth sparkling

We love this toothpaste. We've been using it since last year and it's awesome. I don't mind the taste and it keeps my breathe fresh. Whitens well.

Its good stuff! Whitens really well and leaves fresh breath!

I have tried the crest toothpaste and it had stripped the skin off my lips and made my gums swell up and my tongue burn, but this toothpaste is amazing. I have always been a fan of Colgate because you don't feel like you are pouring acid in your mouth and it works so well with a gentle feeling!

great product for the price it gives u that just left the dentist tingly feeling and has a better taste than some other whitening tooth paste out there one of the best parts is that they are almost always on sale and colgate has really good coupons

I was a little skeptical at first. But I decided to try it anyways because of all the good reviews, and I am very glad I did. I noticed a very big difference and I will continue to use this toothpaste.

This product works! After a few days you can really start to see a difference. The only part I don't prefer is the taste of the hydrogen peroxide but I think that is what makes it work so well so I will deal with it.