I like the price and it seems to have the same vitamins and nutrients as the more expensive brands.

I love the price of this formula and the quality. My son took to this with no problem!

I used this formula when my 4 year old was a baby. Not only is this cost efficient, but my son's reflux improved when we switched to this from Similac advance.

Same as the name brand but $4-$5 cheaper. Love it!

I purchased this formula at my local kmart. The price is cheap saved me alot of money . Baby like it.

This has been a good formula for us the baby does great with it and it's cheap yet just as healthy as the name brand

My daughters used this product for all three of my grandsons it is just as good as the brand names, but less expensive.

We had to try several different formulas for my son and he ended up needing the Soy formula. I tried the Parent's Choice because you could get a bigger can and it saved a lot of money. It is exactly the same as the name brands as far as nutrients and vitamins.They are able to cost less because they don't have a huge marketing budget. The customer support is excellent if you have a concern or question.

Love it!! Way less expensive than Similac and Enfamil, and it doesn't bother my 3mon's belly. He had a hard time on Enfamil, switched over and he's back to his happy self.

LOVE this brand of formula! I have LOVED using the Parents Choice formula! I recieve WIC each month, and unfortunately it ONLY purchases powder Gerber formula. So halfway through each month I end up having to buy her formula out of pocket (NOT that I'm complaining, I'm thankful it's only half the month!) Buying Gerber out of pocket is insane in comparison with this brand! AND, not only is Gerber formula about 2x the price, 1 scoop of Gerber powder formula = 1.5 scoops of Parents Choice formula! This brand truly does care about value, and has been EXCELLENT for my little. I have zero issues with transitioning from the Gerber and beginning the Parents Choice each month. I have noticed, though, that she oftentimes gets gassy, spits up a little, or seems to have a slight belly ache whenever I begin to feed her the Gerber again each month (easily fixed by just mixing 1/2 of each formula in a couple bottles, and shes fine!) Theres a website you can go to and find a chart to determine which version of Parents Choice your baby will eat, based off of what brand and type you're currently using. It mixes easily enough, and has never given me a bit of trouble. Love it!

Both my daughter's loved this formula and it is much cheaper than the big name brands. I did use Infamil for the first 4 months or so and when I gave them this formula they just drank it up without any issues.

I used the gentle from for my daughter. I personally loved this formula. My daughter also loved it. It didn't smell as bad as some of the other formulas I tried, it also was easy on my wallet.

Cheaper and just as good as enfamil. Where gerber good start made my sweet newborn, spit up, Parents choice was smooth and gentle enough for her to keep down

Great formula for mothers on a budget !

just as good as the name brands but for less money,this is my go to brand