We had to try several different formulas for my son and he ended up needing the Soy formula. I tried the Parent's Choice because you could get a bigger can and it saved a lot of money. It is exactly the same as the name brands as far as nutrients and vitamins.They are able to cost less because they don't have a huge marketing budget. The customer support is excellent if you have a concern or question.

I breast feed and supplement with this formula. I did the same with my first with no problems. If you email the company via their website you can get coupons every 30 days. That makes this already inexpensive formula even a better deal.

I used Parent's Choice formula for both of my children b/c I refused to pay the crazy price for Emfimil or Similac when it was the exact same thing. After some research, I found that the Infant Formula Act dictates that all formula has to meet state standards. Why should i have to pay more for a label name? I also bought the large tubs from Sam's club and used their Members Mark brand. Walmart is affiliated with Sam's club.

i used this in a financial pinch. Needless to say after reading the labels and paying the fantastic price we never went back. I have 4 kids and am grateful for any price break I can find...LOL If you haven't tried this I would give it a chance. I haven't had a can in my home for a while but most walmart brands have a money back guarantee.

My son thru up all the name brand formulas and this one he loved. He also never had a sour tummy on this formula, we used the soy. It is far more affordable.

I just recently had a baby and I'm 18, so to be honest this milk was amazing! My baby loved it. He could not get enough of it. My boyfriends father is a pediatrician and he recommend that this milk is great. My baby not only like it, but it has all the nutrients it needs. It's also at a good price.

Wonderful store brand. The price is amazing.

We used this brand of formula with our youngest baby. I was apprehensive at first because it's a store brand and our older son had a hard time with all the other formulas but we were trying to save money while hubby was laid off. I was so glad we tried it, he had no problems with it at all! I researched the brand that makes it and found out they make every store brand (at least all the ones I could think of searching!). We could buy any store's brand of formula and not have to worry about switching formulas on him!

I use this in the Gentle for my daughter. Just as good as the more expensive brands but cost much less! =)

This has been a good formula for us the baby does great with it and it's cheap yet just as healthy as the name brand

Same as the name brand but $4-$5 cheaper. Love it!

I used this formula when my 4 year old was a baby. Not only is this cost efficient, but my son's reflux improved when we switched to this from Similac advance.

I purchased this formula at my local kmart. The price is cheap saved me alot of money . Baby like it.

I love this and it is very afordable.

Love it!! Way less expensive than Similac and Enfamil, and it doesn't bother my 3mon's belly. He had a hard time on Enfamil, switched over and he's back to his happy self.