5 Viral Drugstore Beauty Finds Under $20

   By SheSpeaksTeam  Mar 13, 2026
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Beauty lovers are constantly sharing their favorite affordable finds online, and some drugstore products continue to go viral for delivering high-end results at a fraction of the price. If you’re looking to refresh your routine without spending a lot, these trending beauty picks are all under $20. PLUS keep reading for a chance to win a $50 CVS gift card!

1. e.l.f. Power Grip Primer


A favorite across TikTok and beauty creators for its ability to keep makeup in place all day. The gel formula creates a slightly tacky base that helps foundation stay put while smoothing the skin.

2. Maybelline Sky High Mascara


Known for creating long, lifted lashes without clumping. This mascara continues to be a go-to for anyone looking for dramatic length and separation.

3. NYX Butter Gloss


A cult-favorite gloss that’s loved for its smooth, non-sticky feel and flattering shades. It’s perfect for adding an easy pop of shine to everyday makeup.

4. L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer


A drugstore favorite for achieving a fresh, radiant glow. The lightweight formula hydrates while giving skin a subtle luminosity. It can be worn alone, under foundation, or as a highlighter for a natural, dewy finish.

5. Pixi On-the-Glow Blush


A creamy, blendable blush that gives cheeks a natural, healthy flush. The easy stick formula makes it perfect for quick, everyday makeup and on-the-go touch-ups.

What’s a drugstore beauty product you’re loving right now? Comment below for a chance to win a $50 CVS gift card! One blog post comment/entry per member. Multiple entries will not be counted.

One lucky winner will be chosen at random to receive a $50 CVS gift card. Giveaway is open to U.S. residents 18 years or older. Enter through 4/3/26. The winner will be chosen randomly and notified by email. Entrants must be a member of SheSpeaks. If you are not a member, click here to join.

Thanks to all who entered! Congrats to our winner SheSpeaks member kellil.

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susan1215 by susan1215 | OMAHA, NE
Mar 13, 2026

I love Maybelline Mascara!

pkwebb1 by pkwebb1 | Chiefland, FL
Mar 13, 2026

CVS is my go-to store for all beauty and personal care! With their rewards program and coupon offers in the app, I find my savings beat Walmart!

lauren75 by lauren75 | Long Branch, NJ
Mar 13, 2026

I am loving EOS lip balm

nola807 by nola807 | INDIAN HEAD, MD
Mar 13, 2026

Maybeline mascara is always my go to

smorgan by smorgan | BROOKLYN, NY
Mar 13, 2026

The NYX lip glosses are always a favorite!!

JulsB20 by JulsB20 | WAUKEE, IA
Mar 13, 2026

Revlon ColorStay Creme Eye Shadow

rkosully by rkosully | DOTHAN, AL
Mar 13, 2026

I would love to try the Pixi On-the-Glow Blush. CVS has such great products!

Dltails337 by Dltails337 | Bridgeport, CT
Mar 13, 2026

Would love to win this one!

didama by didama | MAPLEWOOD, NJ
Mar 13, 2026

I am a huge fan of the L'Oreal Lumi Glotion. I use to buy a way more expensive "foundation" but this works so much better and is significantly less expensive. Definitely one of my best beauty finds in a while. I recommend it to everyone!

Sugaree1021 by Sugaree1021 | Philadelphia, PA
Mar 13, 2026

I really like the Loreal Lumi Lotion. I tend to be a bit light with the make up because I feel it's too easy to make me look like a clown. However, the Lumi is both natural looking and gives my dry mature skin a bit of life. It's also nice on shoulders and collarbones. Loreal mascara (can't remember which one but it is violet) is also a favorite. Other than those two, lip balm is all I need. :)

sofi76 by sofi76 | WASHINGTON, DC
Mar 13, 2026

Looking for that great, affordable primer. ALways love ELF.

Zsofia by Zsofia | COOPERSBURG, PA
Mar 13, 2026

I have always loved L'Oreal's Voluminous mascaras and have used them since the 90s. I have tried higher end and designer brands but none work as well or wear as well for me.

sofi76 by sofi76 | WASHINGTON, DC
Mar 13, 2026

Love all these drug store finds! It's amazing what you can find in CVS these days.

bostonhi2 by bostonhi2 | HOPKINTON, MA
Mar 13, 2026

Wow! Great assortment of products!

Shion97 by Shion97 | CHICAGO, IL
Mar 13, 2026

I am in love with the NYX Butter Gloss.