If watching too many zombie movies has ever led you to wonder what you would do during an actual zombie apocalypse, the CDC has some helpful tips to keep you safe. In an attempt to reach out to a younger audience, the tongue-in-cheek campaign teaches all about emergency preparedness and how important it is to have a few things on hand in case the unexpected happens.
Danta Randazzo, of FEMA’s individual and community preparedness division, was recently quoted by ABC News explaining why the CDC’s zombie apocalypse campaign is a genius way to teach massive audiences about how to be prepared during an emergency. Randazzo says, “Zombie-preparedness messages and activities have proven to be an effective way of engaging new audiences, particularly young people who are not familiar with what to do before, during or after a disaster. It’s also a great way to grab attention and increase interest in general.”
Since the CDC launched the campaign last year, a number of zombie apocalypse copycat campaigns have sprung up in health departments, universities, libraries, and Canada’s version of the CDC. One of the creators of the original CDC zombie campaign, Maggie Silver, explains why the idea has spread and been so successful. Silver says, “People were starting to realize they need to work outside the box a little bit and try some new ideas. They saw the CDC as an example of something that worked. We’re all trying to get our message out there.”
What do you think of the zombie apocalypse emergency preparedness campaign originally launched by the CDC?
Have you taken any steps to keep you and your family safe during an unforeseen emergency?